# Karaoke Christmas Trees Asda's Holiday Tree Lights Up When People Sing Michael Bublé Songs By Laura McQuarrie | Published 2023-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-tree-display References: [corporate.asda](https://corporate.asda.com/newsroom/2023/11/07/a-tree-mendous-display-asda-to-create-a-showstopping-christmas-tree-that-only-lights-up-when-michael-bubles-festive-hits-are-sung-into-it)  To kick off the festive season, Adsa set up a [holiday tree display with lights](https://www.trendhunter.com/trends/lit-by-sht) that are "100% Michael Bublé-powered" and reliant on people singling to illuminate. The first-of-its-kind karaoke-inspired Christmas tree uses technology to detect when a person is singing along to Bublé's rendition of Walking in a Winter Wonderland, and when it does, it activates more than 300 meters of lights. The custom-made technology makes the most of voice recognition to determine the singer's level of effort and pitch, so the more notes they hit correctly, and the more of a show people put on, the more brilliantly the tree glows. The 20-foot Christmas tree is set to be stationed outside of London’s Kings Cross Station for just one day only. This festive tree ties in with [Asda's](https://www.trendhunter.com/trends/christmas-dinner-pizza) [Christmas advert](https://www.trendhunter.com/trends/sainsburys-christmas-ad) starring the Canadian singer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 73% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Holiday Decorations:** An emerging trend in holiday decorations is the use of interactive technology, such as Asda's karaoke-inspired Christmas tree that lights up when people sing Michael Bublé songs. - **Voice-activated Illumination:** Voice recognition technology is being incorporated into various products, as demonstrated by Asda's Christmas tree that uses voice recognition to determine the singer's effort and pitch, activating the lights accordingly. - **Celebrity Tie-in Promotions:** Companies are increasingly collaborating with celebrities to create unique and attention-grabbing promotional campaigns, like Asda's partnership with Michael Bublé for their karaoke Christmas tree display. ### Industries Being Reshaped - **Retail:** The retail industry can explore the potential of interactive and voice-activated holiday decorations to enhance customer experiences and drive foot traffic to stores. - **Technology:** The technology industry has opportunities to further advance voice recognition technology and explore its applications beyond traditional use cases. - **Entertainment:** The entertainment industry can explore collaborations with brands to create innovative and engaging promotional campaigns, leveraging the popularity of celebrities. ## Related on Trend Hunter - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Neon Illuminated Christmas Trees](https://www.trendhunter.com/trends/fluorescence.md) - [Illuminated Christmas Tree Sculptures](https://www.trendhunter.com/trends/all-lit-up.md) - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Sparkling Water-Branded Holiday Lines](https://www.trendhunter.com/trends/knitwear-collection.md)