# Holiday Treat Beverages PJ’s Coffee Adds Sugar Cookie Latte and Energy Drink By Amy Duong | Written with AI assistance | Published 2026-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-treat-beverages References: [restaurantnews](https://www.restaurantnews.com/pjs-coffee-holiday-drinks-santas-sugar-cookie-latte-110326)  PJ’s Coffee is expanding its holiday menu on Nov. 4 with two additions for guests: Santa’s Sugar Cookie Latte and Snow-Capped Pomegranate Energy. The latte mixes espresso with a sugar-cookie profile, milk, whipped cream and a Sugar in the Raw topping, while the energy drink uses sparkling pomegranate flavor and sweet cold foam to offer a non-coffee seasonal option. Returning Peppermint Bark beverages round out the holiday selection, which stays available at PJ’s Coffee locations nationwide and in the mobile app through Jan. 6. The limited run gives guests a set window to choose between a dessert-leaning latte and a fruit-forward energy drink. Nationwide store access and app ordering turn the Nov. 4 through Jan. 6 menu into a chainwide reason for repeat holiday visits. Adding an energy drink beside a latte also widens the seasonal offer beyond espresso orders, helping PJ’s Coffee compete for more drink occasions. Image Credit: PJ’s Coffee ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 78% | Activity: 59% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Beverage Drops:** Limited-time holiday menus create recurring customer anticipation and provide a platform for testing dessert-inspired and fruit-forward drink concepts at scale. - **Non-coffee Cafe Options:** Sparkling energy drinks with indulgent toppings broaden cafe relevance beyond traditional espresso occasions and attract consumers seeking festive alternatives. - **App-driven Holiday Menus:** Mobile availability for seasonal beverages strengthens repeat ordering behavior and enables chains to connect time-sensitive promotions with convenience-led purchasing. ### Sectors Adopting This - **Coffee Shops:** National cafe chains can use seasonal flavor innovation to differentiate menus and increase visit frequency during high-traffic holiday periods. - **Energy Drinks:** Cafe-style energy beverages introduce new premium formats that blend refreshment, flavor novelty, and indulgent presentation in one seasonal offer. - **Foodservice Technology:** Ordering apps become more valuable when limited-run menu items turn digital channels into discovery, promotion, and loyalty touchpoints. ## Related on Trend Hunter - [Festive Coffeehouse Treats](https://www.trendhunter.com/trends/seasonal-holiday-menu-items.md) - [Dessert-Inspired Holiday Coffees](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffees.md) - [Edgy Holiday Beverage Campaigns](https://www.trendhunter.com/trends/dutch-bros-coffee.md) - [Dessert-Inspired Holiday Coffee Drinks](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffee-drinks.md) - [Holiday-Inspired Specialty Drinks](https://www.trendhunter.com/trends/holiday-inspired-specialty-drinks.md) - [Cozy Cafe Refreshment Menus](https://www.trendhunter.com/trends/pjs-coffee-seasonal-sips-unwrapped.md) - [Cold Foam-Topped Cafe Refreshments](https://www.trendhunter.com/trends/pjs-coffee.md) - [Caramel Pecan Energy Drinks](https://www.trendhunter.com/trends/caramel-pecan-red-bull.md) - [Extensive Seasonal Cafe Menus](https://www.trendhunter.com/trends/ziggis-holiday-menu.md)