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# Holiday Toy Truck Sets
Hess Hides a Snow Plow Inside a Garbage Truck in Its 84-Light Holiday Set

By Adam Harrie | Written with AI assistance | Published 2026-10-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-toy-truck-sets
References: [toybook](https://toybook.com/hess-2026-holiday-toy-truck-launch)

![Holiday Toy Truck Sets](https://cdn.trendhunterstatic.com/thumbs/645/holiday-toy-truck-sets.jpeg)

Hess is adding two vehicle types it has not used before to its [annual holiday set](https://www.trendhunter.com/trends/2025-holiday-product-lineup), giving kids and collectors a garbage-truck hauler that stores a snow plow inside. The pairing turns the [collectible](https://www.trendhunter.com/trends/transformers-x-scoobydoo) into a small play system instead of a single display piece, with the plow riding inside the larger truck until it is unloaded.

Across both vehicles, the set carries 84 lights, the highest light-and-sound count in the [holiday line](https://www.trendhunter.com/trends/shake-shack-holiday-merch). The hauler uses cab-top buttons for effects such as a horn and a backup warning, while the smaller plow gets a pull-back motor and an adjustable blade. It is available now for $49.99 only through the Hess Toy Truck website, while supplies last.

At $49.99, the two-in-one format gives Hess a clearer way to serve play-focused gift buyers and annual collectors with one purchase. Exclusive website availability also keeps the holiday release closely tied to the brand's seasonal demand.

Image Credit: Hess

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 8% | Activity: 17% | Freshness: 100%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Key Themes Behind This Trend

- **Two-in-one Collectibles:** Collectible toys that conceal secondary vehicles or features blend display value with expanded play patterns, creating room for premium seasonal products that appeal to both collectors and children.
- **Light-rich Toy Design:** High-count light and sound systems are turning traditional toy vehicles into more immersive experiences, opening space for sensory-driven upgrades in familiar product categories.
- **Direct-to-fan Holiday Drops:** Website-only seasonal releases concentrate demand around brand-owned channels, strengthening scarcity, data capture, and collector engagement during peak gifting periods.

### Where This Applies

- **Toy and Game:** Modular vehicle sets with interactive mechanics signal opportunities for toy brands to refresh legacy formats without abandoning recognizable product identities.
- **Collectibles:** Limited-edition holiday items with functional play features expand the collectibles market beyond static display pieces into hybrid ownership experiences.
- **Ecommerce:** Exclusive online availability gives seasonal product launches a controlled retail environment where brands can manage inventory, storytelling, and fan-driven urgency.

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