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# Holiday Toy Calendars
Hot Wheels Adds 24 Days Of Mini Cars To Its Advent Calendar

By Ellen Smith | Written with AI assistance | Published 2026-11-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-toy-calendars
References: [goodhousekeeping](https://www.goodhousekeeping.com/what-to-buy/sales-shopping-news/a74259956/hot-wheels-advent-calendar)

![Holiday Toy Calendars](https://cdn.trendhunterstatic.com/thumbs/649/holiday-toy-calendars.jpeg)

For kids who would rather find a new toy car than a [chocolate each morning](https://www.trendhunter.com/trends/hotel-chocolat-everything-advent-calendar), Hot Wheels has a festive countdown of its own. Mattel’s Hot Wheels [Advent Calendar](https://www.trendhunter.com/trends/squishmallows-advent-calendars) includes 24 daily surprises, with 10 standard-sized die-cast cars among the finds. It also comes with clips that let children hang their favourite cars on the Christmas tree.

The calendar opens out into a wintry, two-dimensional racetrack, giving kids a festive setting to race their new cars. [Holiday-themed accessories](https://www.trendhunter.com/trends/holiday-movie-themed-advent-calendar) add to the collection, while the cars themselves can move between playtime and Christmas decorations.

Priced at $27, the calendar is available through retailers including Amazon, Target and Macy’s. With a mix of toys, track play and tree ornaments, it offers more than a traditional countdown to Christmas.

Image Credit: Hot Wheels

## Trend Insights (Trend Hunter)

- Score: 7.5/10
- Popularity: 56% | Activity: 70% | Freshness: 100%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Toy Advent Calendars:** Seasonal countdown formats are expanding beyond candy into collectible play, creating recurring purchase moments around anticipation and daily discovery.
- **Decorative Playsets:** Hybrid products that shift between toys and holiday décor reveal new potential for items that stay visible and relevant beyond standard play sessions.
- **Collectible Miniatures:** Small-format branded collectibles continue to support impulse-friendly gifting, with compact surprises strengthening engagement through accumulation and display.

### Where This Applies

- **Toys and Games:** Established toy brands can deepen seasonal relevance by turning core products into limited-time experiences tied to family rituals.
- **Holiday Retail:** Retailers benefit from festive novelty products that combine gifting, décor and entertainment within accessible price points.
- **Licensing and Collectibles:** Character-free collectible systems show how recognizable product designs can extend into themed seasonal merchandise without relying on media franchises.

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