# Velvet Holiday Sneakers Rihanna and Puma's Collaboration Will Launch Another Collection Next Month By Mishal Omar | Published 2016-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-sneaker References: [refinery29](http://www.refinery29.com/2016/11/130414/rihanna-puma-velvet-creepers) & [footwearnews](http://footwearnews.com/2016/fashion/athletic-outdoor/rihanna-fenty-puma-creepers-velvet-release-decemebr-8-277262/) The popularity of Rihanna's [Fenty](https://www.trendhunter.com/trends/smurfs-collection) collection with the brand [Puma](https://www.trendhunter.com/trends/avanti-pony-hair) is unlikely to wane as the brand has revealed that it will soon be releasing a [holiday sneaker collection](https://www.trendhunter.com/trends/adidas-x-minecraft). The shoes come in the form of creepers, which feature thick soles and a casual sneaker design. The holiday sneakers that will be offered by Fenty are made from velvet and will be offered in three different colors – a soft gray, a black and a burgundy. The collection will be released on December 8 of this year, ensuring that they drop just in time for the holiday season. The fact that these shoes are being released at a time when consumption patterns are high situates them as an excellent holiday gift for fashion-forward individuals. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Holiday Sneaker Collections:** The release of holiday sneaker collections presents an opportunity for brands to tap into the high consumption patterns during the holiday season. - **Velvet Footwear:** The rise of velvet footwear opens up opportunities for brands to offer luxurious and stylish options for fashion-forward individuals. - **Collaborative Fashion Lines:** The success of collaborative fashion lines, like Rihanna's Fenty collection with Puma, suggests potential for brands to create buzz and bring together diverse fan bases. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion and apparel companies can capitalize on the popularity of holiday sneaker collections and offer innovative designs using different materials and styles. - **Footwear:** The rise of velvet footwear presents opportunities for footwear companies to introduce velvet options and cater to the demand for stylish and luxurious shoes. - **Collaborative Brand Partnerships:** Industries can explore collaborative brand partnerships to leverage the success of existing collaborations and tap into the power of combined fan bases. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Functional Festive Sneaker Models](https://www.trendhunter.com/trends/kith-x-salomon-xt4k.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Nature-Inspired Multi-Color Sneakers](https://www.trendhunter.com/trends/delamere.md)