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# Festive Holiday Desserts
Tim Hortons is Offering Holiday Snacks Inspired by Sugar Cookies

By Mishal Omar | Published 2016-11-15 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-snack
References: [timhortons](https://www.timhortons.com/ca/en/promos/sugar-cookie.php)

These Tim Hortons holiday snacks are inspired by a traditional dessert that many people consume at this time of year.

As December fast approaches, [holiday-themed food](https://www.trendhunter.com/trends/limitededition-treats) is beginning to pop up in restaurants and Tim Hortons is no exception. The brand is offering two new products this year -- the first a [white hot chocolate](https://www.trendhunter.com/trends/holiday-cookie-signature-latte) that tastes like a sugar cookie and is topped with whipped cream, and the second a [sugar cookie doughnut](https://www.trendhunter.com/trends/holiday-shortbread-cookie) that contains vanilla fluff and is topped with a shortbread crumble and sugar sprinkles. The holiday-themed appearance and flavors these foods contain are extremely popular during the winter months.

These holiday snacks are likely to be popular among people who enjoy the festive season and customers that are loyal to the Tim Horton's brand.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 29% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Holiday-themed Food:** The popularity of holiday-themed food during the winter months presents an opportunity for brands to create innovative, seasonal treats.
- **Flavor Trends:** Exploring unique flavors, like sugar cookie, can captivate consumers and set a brand apart in a crowded market.
- **Festive Packaging:** Creating packaging that reflects the holiday season can attract customers and enhance the overall experience.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can capitalize on the demand for holiday-themed snacks, creating new products and expanding their seasonal offerings.
- **Coffee and Tea:** Coffee and tea companies can create holiday-inspired beverages, like the white hot chocolate, to cater to customers seeking festive flavors.
- **Bakery:** Bakery businesses can experiment with flavors, like sugar cookie, to create unique pastries and desserts that capture the essence of the holiday season.

## Related on Trend Hunter

- [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md)
- [Biscoff Holiday Menu Items](https://www.trendhunter.com/trends/tim-hortons-8.md)
- [Christmas Tree-Shaped Donuts](https://www.trendhunter.com/trends/holiday-tree-donut.md)
- [Festive Non-Alcoholic Menu Items](https://www.trendhunter.com/trends/baileys-flavored.md)
- [Traditional Winter Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-holiday-menu.md)
- [Autumnal Coffeehouse Treats](https://www.trendhunter.com/trends/tim-hortons-baked-goods.md)
- [Festive Easter Treat Menus](https://www.trendhunter.com/trends/mini-egg.md)
- [Sweet Spooky-Season-Inspired Offerings](https://www.trendhunter.com/trends/halloween-menu-items.md)
- [Nostalgic Wintertime Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-winter-menu.md)
