# Festive Social Campaign Cookies The Tim Hortons Holiday Smile Cookie Supports Charities and More By Michael Hemsworth | Published 2023-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-smile-cookie References: [canadify](https://canadify.com/2023/11/06/tim-hortons-announces-new-holiday-smile-cookie-campaign-from-november-13-19-2023/) & [timhortons](https://www.timhortons.ca/?lang=en)  The Tim Hortons Holiday Smile Cookie is being launched at participating locations in Canada as a socially beneficial treat that patrons can feel good about purchasing. The cookie is a festive take on the brand's signature Smile Cookie program that supports local charities and organizations, and features a white chocolate chip dough infused with red and green sprinkles. Accented by the signature hand-decorated white icing smile, the cookie is expected to be a hit amongst consumers looking to treat themselves or loved ones in a social conscious way. The Tim Hortons Holiday Smile Cookie will see 100% of the proceeds from sales from November 13 to 19, 2023 donated directly to local charities across the country. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 60% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Socially Beneficial Treats:** Opportunity for brands to create products that support local charities and organizations, appealing to socially conscious consumers. - **Festive Food Products:** Market demand for limited-edition, holiday-themed food products with unique flavors and visual appeal. - **Hand-decorated Delicacies:** Potential for hand-decorated food items that add a personal touch and enhance the overall consumer experience. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the demand for socially beneficial, festive, and hand-decorated products. - **Charitable Organizations:** Charitable organizations can align with brands to create mutually beneficial partnerships that support local communities through product sales. - **Confectionery Industry:** Confectionery companies can explore innovative ways to infuse holiday-themed elements into their product offerings while supporting charitable causes. ## Related on Trend Hunter - [Festive Canadian QSR Goods](https://www.trendhunter.com/trends/snowplace-like-tims.md) - [Biscoff Holiday Menu Items](https://www.trendhunter.com/trends/tim-hortons-8.md) - [Traditional Winter Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-holiday-menu.md) - [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md) - [Special Olympics Donuts](https://www.trendhunter.com/trends/special-olympics-donuts.md) - [Upgraded Chocolate Chunk Cookies](https://www.trendhunter.com/trends/chocolate-chunk-cookie.md) - [Athlete-Supporting Donut Initiatives](https://www.trendhunter.com/trends/tim-hortons-reintroduces.md) - [Special Olympics Donuts](https://www.trendhunter.com/trends/special-olympics-donut-2023.md) - [Charitable Camp Initiatives](https://www.trendhunter.com/trends/tim-hortons-annual-camp-day.md)