# Seasonal Donut Brand Cookies The Dunkin' Holiday Shortbread Cookie is Arriving Now By Michael Hemsworth | Published 2024-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-shortbread-cookie References: [snackandbakery](https://www.snackandbakery.com/articles/112643-dunkin-launches-its-first-ever-sugar-cookie) & [dunkindonuts](https://www.dunkindonuts.com/en)  The [Dunkin](https://www.trendhunter.com/trends/holiday-cookie-signature-latte)' holiday shortbread cookie is making its way to participating locations in celebration of National Cookie Day (December 4) to provide patrons with a new way to indulge their sweet tooth. The cookie comes as the brand's first-ever holiday cookie creation and looks just like its Strawberry Frosted Sprinkle donut, complete with a hole in the middle as a nod to the classic treats. The cookie is crafted with a shortbread dough before being topped with a sweet pink frosting and finished with rainbow sprinkles. The Dunkin' holiday shortbread cookie is launching alongside the returning [Holiday Sprinkle takeover](https://www.trendhunter.com/trends/randys-donuts-holiday-menu) that will see the brand's Chocolate, Vanilla and Strawberry donuts covered in a festive dose of sprinkles. The brand is also running a promotion for Dunkin' Rewards members that will offer them a complimentary donut with beverage purchase every Wednesday through December 25, 2024. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 50% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Holiday-themed Confectionery:** The attention to holiday-themed treats presents an opportunity for creating limited-time, exclusive flavors that appeal to festive shoppers. - **Loyalty Program Promotions:** The integration of special promotions for loyalty program members can drive customer retention and deepen brand engagement. - **Nostalgia-inspired Desserts:** Creating desserts that evoke childhood memories, such as donut-shaped cookies, taps into the consumer demand for nostalgic indulgences. ### Who This Affects Most - **Food and Beverage:** The introduction of new themed desserts within the food and beverage industry can generate increased interest and seasonal sales. - **Retail:** Leveraging festive promotions and loyalty programs in the retail industry can boost foot traffic and encourage repeat purchases. - **Marketing and Promotions:** Creative holiday promotions offer marketing opportunities that enhance brand visibility and engagement during peak shopping seasons. ## Related on Trend Hunter - [Indulgent Holiday Cafe Menus](https://www.trendhunter.com/trends/the-dunkin-holiday-menu.md) - [Holiday Cookie-Themed Lattes](https://www.trendhunter.com/trends/holiday-cookie-signature-latte.md) - [Festively Flavored Cafe Menus](https://www.trendhunter.com/trends/dunkin-holiday-menu.md) - [Seasonal QSR Breakfast Menus](https://www.trendhunter.com/trends/dunkin-3.md) - [Dutch Cookie-Topped Donuts](https://www.trendhunter.com/trends/stroopwafel-donut.md) - [Holiday-Themed Donut Lineups](https://www.trendhunter.com/trends/santas-bake-shop-collection.md) - [Pink Donut-Resembling Cookies](https://www.trendhunter.com/trends/pink-donut-cookies.md) - [Coffee-Themed Holiday Desserts](https://www.trendhunter.com/trends/milk-bar-1.md) - [Adorable Valentine's Day Donuts](https://www.trendhunter.com/trends/dunkin-valentines-day.md)