# Exaggerated Giftvertising Motrin Targets the Pain of Holiday Shopping By Brian G Randles | Published 2009-12-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-shopping References: [notcot.org](http://www.notcot.org/) & [youtube](http://www.youtube.com/watch?v=pFpRAqVzRWk) Holiday shopping is a pleasure for the mind but a bit of a pain for the body. The advertising agency TAXI 2 knows this and has come up with a clever way to speak to the [holiday shoppers](https://www.trendhunter.com/trends/the-power-of-wishes) who are feeling the aches and pains that come with spending hours upon hours shopping for those [last minute gifts](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites). The ad features a [giant stack of gift boxes](https://www.trendhunter.com/trends/gift-of-weed) walking down the street with pedestrians stopping in awe of the strange-looking tower of presents. Not a bad way to get attention. Check out more below. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 35% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Pain-free Shopping:** Opportunity to create innovative products or services that reduce physical discomfort when shopping. - **Giftvertising:** Opportunity for brands to use gift-giving occasions to advertise their products or services. - **Experiential Advertising:** Opportunity for brands to create memorable and immersive advertising experiences for consumers. ### Who This Affects Most - **Retail:** Opportunity for retailers to create a more comfortable shopping experience for customers through innovative products or services. - **Pharmaceuticals:** Opportunity for pharmaceutical companies to develop pain-relief products or services targeted specifically for holiday shopping. - **Marketing & Advertising:** Opportunity for marketing and advertising agencies to explore new and creative ways of promoting brands through gift-giving occasions. ## Related on Trend Hunter - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md)