# Athlete-Led Shopping Sprees DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum By Laura McQuarrie | Published 2023-11-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-shopping-sprint References: [foxbusiness](https://www.foxbusiness.com/sports/wnba-superstar-kelsey-plum-gears-up-dicks-sporting-goods-holiday-shopping-sprint) & [dicksholidayshoppingsprint](https://dicksholidayshoppingsprint.com)  [DICK'S Sporting Goods](https://www.trendhunter.com/trends/summer-of-sport)' Holiday Shopping Sprint is an in-person shopping experience led by 2-Time WNBA Champion and Gold Medalist Kelsey Plum and it aims to help people check off everything on their list in a fun, memorable way. For this unique shopping spree, Plum will be lending her agility and speed to one lucky winner, who will get help finding the best apparel, footwear, sports, fitness gifts and more. For a limited time this season, shoppers can enter for their chance to win this unforgettable spree. This [personal shopping experience](https://www.trendhunter.com/trends/maxxinista-express) at a DICK'S Sporting Goods will have the winner curate their dream holiday list as they walk through the aisles with Plum, who will have three minutes to fill a shopping cart with as many items on the wish list as possible. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 20% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-led Shopping Sprees:** Athlete-led shopping experiences offer a unique and fun way for customers to check off items on their shopping lists. - **Agility and Speed Assistance:** The use of athlete skills like agility and speed can enhance the personal shopping experience and make it more exciting. - **Limited-time Shopping Opportunities:** Limited-time shopping sprees create a sense of urgency and exclusivity for customers, increasing engagement and participation. ### Sectors Adopting This - **Sporting Goods:** The sporting goods industry can leverage athlete-led shopping experiences to attract more customers and boost sales. - **Retail:** Athlete-led shopping sprees can be implemented by various retail businesses across different sectors to provide a unique and memorable shopping experience. - **E-commerce:** E-commerce platforms can explore incorporating athlete-led shopping experiences to create innovative and engaging online shopping opportunities. ## Related on Trend Hunter - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Wellness-Promoting Employee Initiatives](https://www.trendhunter.com/trends/summer-of-sport.md) - [Multi-Year Youth Sports Programs](https://www.trendhunter.com/trends/youth-sports-organizations.md) - [Peanut Butter-Branded Gymnastic Events](https://www.trendhunter.com/trends/dominique-dawes.md) - [Unique Co-Designed Capsules](https://www.trendhunter.com/trends/etsy-partners-with-wnba.md) - [Private Label Product Promotions](https://www.trendhunter.com/trends/game-day-promotion.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Athlete-Approved Sports Equipment](https://www.trendhunter.com/trends/caitlin-clark-basketballs.md) - [Youth Movement Competitions](https://www.trendhunter.com/trends/absurdly-good-games.md)