# Chauffeured Shopping Promotions Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience By Vasiliki Marapas | Published 2014-12-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-shopping-experience References: [blog.uber](http://blog.uber.com/JoeFresh) & [joefresh](https://www.joefresh.com/ca/) Ride-sharing service [Uber](https://www.trendhunter.com/trends/uber-rent) partnered up with fashion retailer Joe Fresh to offer a memorable holiday shopping experience. For one day only (Saturday, December 6th), Toronto shoppers will be treated to a [free ride](https://www.trendhunter.com/trends/delivered-to-beauty) to Joe Fresh (Queen street location) in an [UberX](https://www.trendhunter.com/trends/uber-one-family-sharing). Upon arrival, guests will receive a Joe Fresh gift bag, along with a code for 30% off all subsequent purchases. To sign up, Uber users need only to enter the promotional code "HolidayInOrange" into their app. From 11am-6pm, users will be able to request a "Joe Fresh" vehicle (a festively-wrapped UberX). Images of the ride can be uploaded to social media under the hashtag #JoeFreshUber. If you're interested in receiving VIP Holiday treatment, the Uber and Joe Fresh holiday shopping experience is the way to go! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Chauffeured Shopping:** Ride-sharing services partnering with retailers to offer free rides and promotional discounts for a memorable shopping experience - **On-demand Promotions:** Retailers partnering with on-demand services to offer promotions in real-time, to entice customers to visit the store - **Social Media Branding:** Incorporating user-generated content such as hashtags and images to enhance branding campaigns on social media ### Sectors Adopting This - **Retail:** Retail industry can partner with ride sharing services to attract more customers and boost sales during promotion periods - **Transportation:** Ride-sharing services can develop partnerships with retailers to offer personalized, in-vehicle shopping opportunities to customers - **Marketing and Advertising:** Agencies can focus on implementing creative strategies that involve on-demand promotions, social media branding and enhanced user experiences to drive customer engagement and brand loyalty ## Related on Trend Hunter - [On-Demand Festive Deliveries](https://www.trendhunter.com/trends/uber-holiday-hub.md) - [Car Rental Expanses](https://www.trendhunter.com/trends/uber-rent.md) - [Perks-Filled Activations](https://www.trendhunter.com/trends/really-good-mood-machine.md) - [On-Demand Holiday Carolers](https://www.trendhunter.com/trends/uber-courier-carolers.md) - [All-Day Shopping Experiences](https://www.trendhunter.com/trends/maxxinista-express.md) - [Festive Rideshare Booths](https://www.trendhunter.com/trends/naughty-or-nice-booth.md) - [Halloween-Themed Delivery Partnerships](https://www.trendhunter.com/trends/spirit-halloweens.md) - [Global Product Launch Events](https://www.trendhunter.com/trends/go-get.md) - [Oversized Ride-Share Solutions](https://www.trendhunter.com/trends/uber-6.md)