# Festive Marshmallow Candy Products These Peeps Holiday Products Come in Seven Options By Michael Hemsworth | Published 2023-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-products References: [chewboom](https://www.chewboom.com/2023/10/29/peeps-reveals-2023-holiday-lineup/) & [peepsbrand](https://www.peepsbrand.com)  These new Peeps holiday products have been introduced for the 2023 season to provide consumers with a way to elevate their festive traditions with a touch of sweetness. The brand's holiday collection includes the Marshmallow Snowmen, [Marshmallow Trees](https://www.trendhunter.com/trends/holiday-shaped-marshmallows), Marshmallow Gingerbread Men, Marshmallow Stockings, Holiday Vanilla Crème Flavored Pop, [Candy Cane Flavored Marshmallow Chicks](https://www.trendhunter.com/trends/peppermint-mallow-poppers) and the Delights Peppermint Bark Flavored Marshmallow Dipped in Dark Chocolate. The products each prioritize a themed profile and are perfect for gifting, enjoyment on their own or even as a way to enhance recipes. The new Peeps holiday products will be making their way to retailers in the coming weeks in the lead-up to the holidays, but will only be around for a short time. Image Credit: Peeps ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 23% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Festive Marshmallow Candy Products:** These Peeps holiday products elevate festive traditions with a touch of sweetness. - **Holiday Themed Marshmallow Treats:** The brand's holiday collection offers themed Marshmallow Snowmen, Trees, and Gingerbread Men. - **Limited Edition Seasonal Marshmallow Delights:** The Peeps holiday products are only available for a short time and can enhance recipes or be enjoyed on their own. ### Who This Affects Most - **Food & Beverage:** The introduction of these Peeps holiday products creates opportunities for seasonal treats in the food and beverage industry. - **Retail:** The arrival of the new Peeps holiday products will drive foot traffic to retailers in the lead-up to the holidays. - **Gift and Specialty:** The themed Peeps holiday collection presents opportunities in the gift and specialty industry for unique and festive presents. ## Related on Trend Hunter - [Holiday Marshmallow Lineups](https://www.trendhunter.com/trends/holiday-marshmallow-lineup.md) - [Festive Marshmallow Treat Ranges](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Spooky Seasonal Marshmallow Treats](https://www.trendhunter.com/trends/halloween-peeps.md)