# Rejuvenating Holiday Pop-Ups This RBC Avion Shop Rewards Customers for the Holidays By Victoria Lobatch | Published 2015-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-popups References: [holmanexhibits](http://holmanexhibits.com/work/rbc-pop-up-boutique/) Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued RBC customers with a place to escape the holiday shopping chaos and relax for a little while before heading back out to join the hoards of mall-goers. In each of these pop-up boutiques, Avion customers are treated to several perks intended to make holiday shopping a little easier on everyone. Cardholders are offered valet parking, free coffee and Wi-Fi, gift-wrapping services, as well as a relaxation lounge featuring a piano player. RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location. RBC also runs social media contests where visitors can win some of the most coveted gifts of the season. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Pop-up Experiences:** Creating unique and customized experiences for customers through pop-up boutiques can differentiate brands and enhance customer loyalty. - **Convenience and Relaxation Services:** Providing valet parking, gift-wrapping services, and relaxation lounges can offer customers convenience and a stress-free shopping experience. - **Social Media Contests and Engagement:** Running social media contests can generate excitement, engage customers, and increase brand visibility during the holiday season. ### Sectors Adopting This - **Retail:** Retailers can take advantage of pop-up boutiques to create immersive experiences and boost sales during the holiday season. - **Hospitality:** Hotels and resorts can incorporate similar convenience and relaxation services to enhance the guest experience and differentiate themselves from competitors. - **Marketing and Advertising:** Marketing agencies can help businesses design and execute personalized pop-up experiences, as well as manage social media contests to drive brand engagement. ## Related on Trend Hunter - [Progressive Loyalty Reward Programs](https://www.trendhunter.com/trends/rbc-expands-avion-rewards.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Concert Ticket Reward Tiers](https://www.trendhunter.com/trends/avion-rewards-1.md) - [Experiential Giveaway Pop-Ups](https://www.trendhunter.com/trends/the-moment-shop.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md)