# Holiday Panettone Loaves M&S Foodhall Adds Classic and Double Chocolate Panettone By Adam Harrie | Written with AI assistance | Published 2026-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-panettone-loaves References: [instagram](https://www.instagram.com/p/Dd_3mRsDBio/)  M&S is expanding its [holiday bakery offer](https://www.trendhunter.com/trends/country-choice-festive-range) with panettone loaves that give shoppers a ready-made centerpiece to slice and share. The Italian sweet bread appears in the M&S Foodhall in several styles, turning an early Christmas buy into something that can feel either classic or dessert-like. 'Classic Panettone' leans into the familiar version, while '[Double Chocolate](https://www.trendhunter.com/trends/paris-baguettes)' pushes the loaf toward a richer after-dinner option. Keeping the format the same while shifting the flavor helps M&S cover more than one festive eating moment without asking shoppers to learn a new product. For shoppers, this means an easy seasonal pick that works when Christmas cravings start well before the main meal. It also nudges panettone away from being a single traditional purchase and toward a more [curated holiday treat](https://www.trendhunter.com/trends/lolas-christmas-collection) for the everyday grocery trip. Image Credit: M&S ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 36% | Activity: 43% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Holiday Bakery Centerpieces:** Ready-made festive loaves create room for grocery retailers to turn seasonal bakery items into shareable table focal points that bridge gifting, entertaining, and everyday indulgence. - **Flavor-expanded Traditions:** Classic holiday products gain new commercial relevance when familiar formats are reimagined with richer or dessert-led flavors that attract both traditional and novelty-seeking shoppers. - **Early Seasonal Indulgence:** Seasonal treats appearing ahead of peak holidays support new grocery occasions by making festive cravings part of routine shopping rather than reserved celebration moments. ### Who This Affects Most - **Grocery Retail:** Supermarkets can differentiate holiday aisles through curated seasonal bakery ranges that combine convenience, familiarity, and premium-feeling variety. - **Bakery Products:** The bakery sector benefits from traditional formats being adapted into multiple flavor profiles that extend purchase frequency and broaden consumer appeal. - **Seasonal Food Merchandising:** Holiday merchandising is evolving as limited-time foods become flexible lifestyle treats suited to gifting, hosting, and casual self-purchase. ## Related on Trend Hunter - [Expansive Seasonal Cookie Ranges](https://www.trendhunter.com/trends/pepperidge-farm-holiday-cookies.md) - [Festive Sweet Bread Ice Creams](https://www.trendhunter.com/trends/cranberry-panettone.md) - [Chocolate Holiday Dessert Campaigns](https://www.trendhunter.com/trends/international-chocottone-day.md) - [Festive Easter Panettones](https://www.trendhunter.com/trends/specially-selected-hot-cross-bunettone.md) - [Convenient Artisan Holiday Foods](https://www.trendhunter.com/trends/delice-de-france-winter-range.md) - [Holiday-Ready Pizza Menus](https://www.trendhunter.com/trends/dominos-festive-range.md) - [Pistachio Holiday Cakes](https://www.trendhunter.com/trends/pistakio-panettone.md) - [Christmasy Cookie Butter Panettones](https://www.trendhunter.com/trends/panettone-biscofner.md) - [Festive Chocolate Chip Loaves](https://www.trendhunter.com/trends/bauducco-chocottone.md)