# Customizable Cookie Packaging Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts By Cadhla Gray | Published 2015-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-packaging References: [refinery29](http://www.refinery29.com/2015/11/97164/oreo-customizable-packaging?utm_source=feed&utm_medium=rss) & [shop.oreo](https://shop.oreo.com/) Cookies and milk at Christmastime is a cherished snack and with this holiday packaging, [Oreo](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack) invites consumers to send their friends and family a custom-wrapped gift of Christmas cookies. Oreo's cookie packaging is available online where consumers can print it out and color by hand or digitally color it in. The designs are done by artists Jeremyville and Timothy Goodman and once completed can be sent back to the company that will fill the packaging with cookies and send it to the lucky recipients. Providing a sort-of built-in card, these [custom wrapped cookies](https://www.trendhunter.com/trends/customizable-cookie-box) make great gifts from children and can be perfectly tailored for any winter holiday that the receiver celebrates. From Christmas to Kwanzaa to Hanukkah -- Oreo's holiday packaging has everyone covered. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Packaging:** Opportunity to develop customizable packaging solutions that allow consumers to personalize their products. - **Interactive Marketing:** Chance to create interactive marketing campaigns that engage consumers and encourage them to participate in the brand experience. - **Personalized Gifting:** Potential to tap into the growing trend of personalized gifting by offering customizable packaging for various occasions. ### Sectors Adopting This - **Food Packaging:** Food packaging companies can explore innovative options to create customizable packaging solutions for their products. - **Confectionery:** Opportunity for confectionery brands to enhance their products through customized packaging, creating a unique gifting experience. - **Digital Marketing:** Digital marketing agencies can leverage interactive marketing campaigns to increase consumer engagement and brand loyalty. ## Related on Trend Hunter - [Customized Foodservice Cookies](https://www.trendhunter.com/trends/oreoid-for-business.md) - [Customizable Pride Cookie Packs](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack.md) - [Limited-Edition Holiday Cookies](https://www.trendhunter.com/trends/fudge-covered-white-fudge.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md) - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [Cookie-Inspired Holiday Chocolates](https://www.trendhunter.com/trends/oreo-snowballs.md) - [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md)