# Stress-Free Holiday Lounges Pure Leaf Holiday's Holiday Oasis Lounge is a Place of Peace By Laura McQuarrie | Published 2022-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-oasis-lounge References: [finance.yahoo](https://finance.yahoo.com/news/pure-leaf-iced-tea-debuts-140000218.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAI440rQ2l14qO6_5juXX7Fw4jZPHz-jGYrFuVjX2IEsDSXRUs2x0jivI6IzozvmL3rZhgmDZpai1cq3pkms1Osy9VHFvvQHbQcxVdMuALc5kDSV13PtWEl3MXl_TYSL1xQQcgv3Uu_K3dGVciTRun8LHgdEjOlCBWtyEyvr0HQ_r) & [pureleaf](http://www.pureleaf.com)  The holiday season can be one of the most joyful times of the year but also one of the most stressful and [Pure Leaf](https://www.trendhunter.com/trends/pure-leaf-tea-break) Iced Tea is helping travelers enjoy more of the former with its [Holiday Oasis Lounge](https://www.trendhunter.com/trends/teremana-mana-holiday-house). The brand partnered with [Philadelphia](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly) International Airport to create the first-ever Pure Leaf Holiday Oasis Lounge and its custom-built design helps to drive home the message that "saying 'No is Beautiful' and, specifically, saying 'no' to the stress of holiday travel will allow [travelers] to say 'yes' to the magic of the season." Terminal E is one of the busiest terminals at PHL but this lounge provides moments of peace and calm by sharing opportunities for taking photos and making memories, plus Pure Leaf tea-infused mocktail and cocktail drinks and more. Image Credit: Paul Loftland Photography ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 36% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Holiday Oasis Lounges:** Opportunity for airports to partner with brands and create stress-free lounges that offer moments of peace and calm to travelers during the busy holiday season. - **Tea-infused Mocktails and Cocktails:** Opportunity for beverage companies to offer new and unique holiday-inspired tea-infused cocktail and mocktail drinks that cater to the demand for healthier options. - **Magic of the Season:** Opportunity for brands to tap into the emotional aspects of the holiday season and create experiences that go beyond just selling products and services. ### Industries Being Reshaped - **Airport Industry:** Opportunity for airports to enhance the travel experience and create new revenue streams by partnering with brands to offer stress-free holiday lounges. - **Beverage Industry:** Opportunity for beverage companies to offer new and unique tea-infused cocktail and mocktail drinks that cater to the demand for healthier options during the holiday season. - **Hospitality Industry:** Opportunity for hotels and resorts to offer stress-free holiday packages and activities that help guests relax and unwind during the busy holiday season. ## Related on Trend Hunter - [Festive Film Lounges](https://www.trendhunter.com/trends/merry-movie-holiday-lounge.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Missed Flight Lounges](https://www.trendhunter.com/trends/the-cayman-club.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Flexible Festive Cocktails](https://www.trendhunter.com/trends/everleaf-x-the-alchemist.md) - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Holiday Concierge Services](https://www.trendhunter.com/trends/glenlivet-holiday-concierge.md) - [Garden Lounge Retreats](https://www.trendhunter.com/trends/aspire-westjet-garden.md) - [Crafted Holiday Activations](https://www.trendhunter.com/trends/loews-hotels-co.md)