# Festive Anime-Inspired Makeup Takashi Murakami & Shu Uemura Debut Their Holiday Makeup Line By Vasiliki Marapas | Published 2013-09-23 | Updated 2013-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-makeup References: [refinery29](http://www.refinery29.com/shu-uemura-takashi-murakami) & [kaslovesmakeup.wordpress](http://kaslovesmakeup.wordpress.com/2013/09/17/shu-uemura-holiday-2013-6-heart-princess-collection-featuring-takashi-murakami-photos-collection-details-swatches/) Makeup Giants Shu Uemura and Takashi Murakami are collaborating on a [Holiday Makeup collection](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup) entitled ‘The 6 Hearts Princes (6HP) Collection.’ The theme of the collection is based on Otaku culture, which means it will be a fun amalgamation of manga, anime, and other Japanese-originated concepts and art forms. The ad campaign for the line is out of this world – literally. The artwork depicts a fantastical realm featuring two anime princesses who represent [inner darkness and light](https://www.trendhunter.com/trends/shadow-of-secrets-collection) carried within each of us. The dynamic artwork for the collaboration extends to its packaging, which is unique, one-of-a-kind and sure to make a great [collector's item](https://www.trendhunter.com/trends/four-essential-sets). The line itself is comprised of a fabulous lip-and-check tint combo, iridescent eye shadows and Uemura’s signature eyelashes. Makeup aficionados will not want to wait to pre-order this stunning collection, which launches in November. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Otaku-inspired Products:** Create makeup and beauty products inspired by Japanese manga and anime culture to cater to Otaku enthusiasts. - **Limited/collectors Edition Packaging:** Think outside the box when it comes to packaging, designing limited and unique packaging to create a sought-after collectors' line. - **Collaboration Marketing:** Collaborate with artists and creatives from other industries to create special and unique products while targeting their respective audiences. ### Industries Being Reshaped - **Cosmetics Industry:** Create a line of products inspired by pop culture to cater to a niche group of customers. - **Anime and Manga Industry:** Partner with companies in the beauty industry to create makeup and beauty products inspired by popular anime and manga characters. - **Marketing and Advertising Industry:** Offer collaboration marketing services and target audiences directly through brand collaborations in various industries. ## Related on Trend Hunter - [Festive Beauty Packaging](https://www.trendhunter.com/trends/festive-beauty-packaging.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)