# Hotel Cheapvertising Holiday Inn One-Day Promotion Offers Rooms for Only £20.12 to Hype 2012 By Katherinev123 | Published 2010-12-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-inn-one-day-promotion References: [marketingmagazine](http://www.marketingmagazine.co.uk/bulletin/dailynews/article/1046963/?DCMP=EMC-BreakingnewsfromMarketing) & [holidayinn](http://www.holidayinn.com/hotels/us/en/reservation) On Decemember 20th, [Holiday Inn](https://www.trendhunter.com/trends/mr-eatwell) offered rooms for only £20.12! The reason for the super cheap Holiday Inn one-day promotion was to emphasize that Holiday Inn is the official hotel for the 2012 Olympic and Paralympic Games in London. The Holiday Inn one-day promotion allowed people to book the ultra-low-priced rooms at 171 Holiday Inn and [Holiday Express](https://www.trendhunter.com/trends/holiday-inn-express-1) hotels (owned by [InterContinental Hotels Group](https://www.trendhunter.com/trends/ihg-hotels-resorts)) around Britain. During the Olympics, Holiday Inn also expects to provide 50 British athletes with 1,500 free stays. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Low-cost Hotel Promotions:** Offering rooms at extremely low prices to promote events or causes. - **Event-related Hotel Marketing:** Leveraging major events to create marketing opportunities for hotels. - **Athlete Sponsorship Accommodation:** Providing accommodation for athletes to increase brand visibility. ### Sectors Adopting This - **Hospitality:** Hotels and resorts can attract customers by offering creative promotional deals. - **Sports and Entertainment:** Event organizers can partner with hotels to provide lodging options for attendees or athletes. - **Marketing and Advertising:** Agencies can develop creative promotional campaigns for events or brands that leverage partnerships with hotels. ## Related on Trend Hunter - [Festive Hotel Decor Campaigns](https://www.trendhunter.com/trends/ihg-hotels-resorts.md) - [Festive Hotel Pop-Ups](https://www.trendhunter.com/trends/chalet-programming.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Tennis-Ball-Themed Hotel Suites](https://www.trendhunter.com/trends/ihg-rally-room.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [Exclusive Travel Promotions](https://www.trendhunter.com/trends/travel-tuesday-deals.md) - [Courtside Hotel Experiences](https://www.trendhunter.com/trends/bed-on-the-baseline.md) - [New Year Retailer Promotions](https://www.trendhunter.com/trends/tesco-everyday-low-prices.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md)