# Holiday Undies for Men GinchGonch Subjects Men to Valentine's Day Pressures By Going Like Sixty | Published 2009-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-in-your-pants-subjecting-men-to-degrading-valentines-presents References: [ginchgonch](http://www.ginchgonch.com/#/collection-men) Sometimes the articles just write themselves. This isn’t one of those times. Men’s underwear can be pretty boring: boxers, briefs, boxer-briefs, colors, commando. Yawn. But GinchGonch decided that the guys should be put under the same pressure as the girls when it comes to choosing [just the right underwear](https://www.trendhunter.com/trends/debute-x-stripe-stare). Since it’s all in the marketing, they can choose models like [Tiger](https://www.trendhunter.com/trends/spiritfree-manhattan)’s Wood, Jitter Glitter, Shiny Hiney, Bumper Dumper, Pooper Scoop, Mighty Muscle, Chokin’ Chicken, C*ck a Doodle Blue, Yolkie Dokey and others. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Underwear:** Opportunity for disruptive innovation in the underwear industry by offering personalized and unique designs for men. - **Gender-inclusive Underwear:** Potential for disruptive innovation in the fashion industry by creating gender-inclusive underwear options for all. - **Novelty Underwear:** Disruptive innovation opportunity in the men's underwear market by introducing fun and unconventional designs. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the fashion industry through the creation of gender-inclusive and personalized underwear. - **Apparel:** Potential for disruptive innovation in the apparel industry by introducing novel and unique men's underwear designs. - **Marketing:** Opportunity for disruptive innovation in marketing strategies for men's underwear by focusing on personalized and novelty designs. ## Related on Trend Hunter - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md)