# Delicate Holiday Loungewear Collections Frankies Bikinis' Holiday in the Sun Collection is Here By Katherine Pendrill | Published 2024-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-in-the-sun References: [hypebae](https://hypebae.com/2024/11/frankies-bikinis-holiday-in-the-sun-collection-campaign) & [frankiesbikinis](https://frankiesbikinis.com/collections/holiday-in-the-sun)  Frankies Bikinis just released its 2024 holiday drop and this year's 'Holiday in the Sun' collection adds a cheerful twist to the coldest season. Designed to embody "the magic of the season," [Frankies Bikinis'](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024) new 'Holiday in the Sun' collection is described as "cozy, inviting, and brimming with beauty." The new collection is characterized by soft fabrics and delicate details like ruffles, rosettes and specialty trims. Some of the standout pieces from the new collection include the 'Chateau Terry Robe' in a pretty prink stripe pattern and the 'Starlet Babydoll Dress' with a charming elastic ruffle neckline. Other items in the new collection include [long-sleeved pajama sets](https://www.trendhunter.com/trends/homebody-sleepwear-collection), [high-waisted bikini bottoms](https://www.trendhunter.com/trends/cloud-cups), bralettes, and booty shorts. Frankies Bikinis' new 'Holiday in the Sun' collection is available now from the brand's online website. Image Credit: Frankies Bikinis, [hypebae](https://hypebae.com/2024/11/frankies-bikinis-holiday-in-the-sun-collection-campaign), [hypebae](https://hypebae.com/2024/11/frankies-bikinis-holiday-in-the-sun-collection-campaign), [frankiesbikinis](https://frankiesbikinis.com/collections/holiday-in-the-sun) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 30% | Freshness: 31% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Seasonal Loungewear:** Loungewear collections designed for specific holidays are becoming a key focus, adding a festive touch to everyday comfort. - **Cozy Fabrics:** The use of particularly soft fabrics, such as the ones highlighted in the 'Holiday in the Sun' collection, is on the rise, catering to a growing demand for ultra-comfort in apparel. - **Delicate Detailing:** Apparel featuring intricate and delicate details like ruffles, rosettes, and specialty trims is gaining popularity, highlighting a shift towards more decorative loungewear. ### Who This Affects Most - **Fashion:** The fashion industry is increasingly embracing holiday-specific loungewear lines, merging seasonal themes with comfort and style. - **Textiles:** Textile producers are innovating with softer, more comfortable fabrics that meet the evolving needs of the loungewear market. - **E-commerce:** E-commerce platforms are becoming primary channels for seasonal fashion collections, allowing for more accessible and timely releases of themed apparel. ## Related on Trend Hunter - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Cozy Chic Holiday Pajamas](https://www.trendhunter.com/trends/chic-holiday-pajamas.md) - [Holiday Loungewear Collections](https://www.trendhunter.com/trends/holiday-2024-collection.md) - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md) - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md)