# Adaptogenic Holiday Granolas These Purely Elizabeth Granolas are Packed Maca and Ashwagandha By Laura McQuarrie | Published 2018-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-granola References: [purelyelizabeth](https://purelyelizabeth.com/product/holiday-granola/) For many people, holiday eating means indulgence and guilt, but for Christmastime, Purely Elizabeth launched its first-ever line of limited-edition Holiday Granolas. The brand's first Holiday Granolas included [Dark Chocolate Strawberry + Maca](https://www.trendhunter.com/trends/maca-latte), as well as [Pumpkin Spice + Ashwagandha](https://www.trendhunter.com/trends/goldynglow). On its own, granola tends to be a healthy source of vitamins, minerals, other essential nutrients, and dietary fibers—with the added adaptogens maca and ashwagandha, the nutrient-dense granola mixes are all the more potent and packed with functional benefits. Maca can help to support energy levels, stamina, a healthy balance of hormones and adrenal functions, while ashwagandha is revered for its ability to sustain physical endurance and enhance relaxation, cognitive functions and the recovery process. Many health-conscious consumers are looking for [adaptogenic ingredients](https://www.trendhunter.com/trends/matcha-gummy) to be included in their favorite snacks and beverages as a means of easily maintaining their well-being throughout the day. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Granolas:** Incorporating adaptogens like maca and ashwagandha into holiday granolas introduces a new trend in functional food offerings. - **Adaptogenic Ingredients:** The demand for adaptogenic ingredients in snacks and beverages is on the rise as health-conscious consumers seek convenient ways to support their well-being. - **Limited-edition Releases:** Limited-edition holiday granolas provide a unique marketing opportunity to attract consumers with seasonal and exclusive flavor options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the adaptogen trend by incorporating these ingredients into a wider range of products, catering to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can explore the use of adaptogenic ingredients in supplements, functional foods, and beverages to meet the growing demand for holistic well-being. - **Seasonal Treats:** The seasonal treats industry can leverage limited-edition releases like holiday granolas to create excitement and boost sales during festive periods. ## Related on Trend Hunter - [Adaptogenic Hot Chocolates](https://www.trendhunter.com/trends/mudwtr-hot-chocolate-mix.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Stress Relief Cookies](https://www.trendhunter.com/trends/ashwagandha-cookies.md) - [Superfood Tea Powders](https://www.trendhunter.com/trends/superfood-tea1.md) - [Stress Relief Snack Bars](https://www.trendhunter.com/trends/refrigerated-nutrition-bars.md) - [Adaptogenic Vegan Chocolates](https://www.trendhunter.com/trends/rr-bar.md) - [Superfood-Blended Granolas](https://www.trendhunter.com/trends/super-granola.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [Supplement Holiday Bundles](https://www.trendhunter.com/trends/holiday-survival-bundle.md)