# Handcrafted Holiday Gift Packs The Creative Agency BASIC Designed Gifts for Employees' Loved Ones By Mishal Omar | Published 2017-01-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-gift-pack References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/01/basic-holiday-gift-2016.html) & [basicagency](http://www.basicagency.com/) The employees at the creative agency BASIC designed these holiday gift packs in order to honor their friends and partners for support given throughout the year. The gifts have a dark and sophisticated theme, appearing in mostly black and being accented or labeled with small white details. The holiday gift packs contain a hand-poured candle made with natural black soy wax, that are scented with "cedar wood, patchouli, black pepper and pimento berry essential oils." The pack also contains a holiday card, a gourmet blend of hot cocoa, a BASIC mug, some [Godiva](https://www.trendhunter.com/trends/love-godiva-campaign) liquor and a two-piece candle container. This sophisticated collection of products provides a unique and personal gift from the agency BASIC to the people who support its employees. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Handcrafted Gift Sets:** Opportunities to create personalized, unique handcrafted gift sets with sophisticated design for special occasions. - **Luxury Gift Packaging:** The rise of luxury gift packaging using darker, more sophisticated designs and natural materials for a more exclusive appeal. - **Gourmet Gift Bundles:** A trend towards gourmet gift bundles, combining high-end food, drinks and luxury items for a more personalized experience. ### Industries Being Reshaped - **Gift and Special Occasion Retail:** Growth opportunities in the handmade and luxury gift sectors, offering a personalized and exclusive shopping experience. - **Candle and Luxury Home Goods:** Opportunities to use natural materials and luxurious design elements to create high-end candles and home goods for gift giving, emphasizing quality and intricate craftsmanship. - **Premium Food and Beverage:** The potential for gourmet food and beverage companies to transform gifts into personalized and multi-sensory experiences through unique combinations and luxury packaging. ## Related on Trend Hunter - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Sculpted Holiday Candles](https://www.trendhunter.com/trends/pastel-palette.md) - [Custom Holiday Gifting Sets](https://www.trendhunter.com/trends/custom-holiday-gifting.md) - [Fir-Inspired Holiday Gift Sets](https://www.trendhunter.com/trends/balsam-fir.md) - [Holiday-Ready Gift Baskets](https://www.trendhunter.com/trends/baskits.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Holiday-Ready Luxury Fragrance Lines](https://www.trendhunter.com/trends/maison-francis-kurkdjian.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)