# Cleaning-Inspired Gift Guides The Scotch-Brite Brand Holiday Gift Guide Shares Sought-After Items By Laura McQuarrie | Published 2020-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-gift-guide References: [prnewswire](https://www.prnewswire.com/news-releases/scotch-brite-brand-spreads-cheer-not-germs-with-holiday-gift-guide-301188499.html) & [Scotch-Brite](http://www.Scotch-Brite.com/GiftGuide) This year, people are not only looking for gifts that will inspire cheer and comfort but also products that will help with personal hygiene and household cleanliness—and the Scotch-Brite Brand Holiday Gift Guide provides plenty of inspiration. Thanks to a survey, Scotch-Brite found that 51% of Americans have cleaning necessities on their holiday wish lists. The [holiday gift guide](https://www.trendhunter.com/trends/gibson-brands) created with Busy Philipps is full of cleaning-inspired gifts and [cleaning supplies](https://www.trendhunter.com/trends/scrub-daddy-and-disney) that are both practical and playful. The guide shares everything from [disinfectant-themed pajamas](https://www.trendhunter.com/trends/holiday-scrubs) to actual disinfectant, plus bedazzled toilet scrubbers and t-shirts that say "Cleaning is My Cardio." Created to spread cheer and not germs, the gift guide is full of ideas to keep households healthy throughout the holiday season and into next year. Image Credit: Scotch-Brite ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Hygiene-inspired Gifts:** Opportunity to create innovative products that combine personal hygiene and gift-giving. - **Cleaning Supply Merchandise:** Disruptive innovation potential in creating merchandise inspired by cleaning supplies. - **Fun Cleaning Products:** Innovative products that add an element of playfulness and fun to the cleaning process. ### Industries Being Reshaped - **Retail:** Retailers can tap into the demand for hygiene-inspired gifts and cleaning supply merchandise. - **Fashion:** Fashion brands can explore the opportunity to design clothing and accessories inspired by cleaning supplies. - **Home Goods:** Home goods industries can create fun and innovative cleaning products that make the cleaning process enjoyable. ## Related on Trend Hunter - [Holiday-Scented Cleaning Products](https://www.trendhunter.com/trends/holidayscented-cleaning-product.md) - [Limited-Edition Festive Cleaning Products](https://www.trendhunter.com/trends/eves-of-enchantment.md) - [Intelligent Cleaning Appliances Guides](https://www.trendhunter.com/trends/cleaning-appliances.md) - [Winter-Inspired Cleaning Supplies](https://www.trendhunter.com/trends/winter-limited-edition-collection.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md) - [Fall-Inspired Home Cleaning Collections](https://www.trendhunter.com/trends/home-cleaning.md) - [Boho Retailer Gift Guides](https://www.trendhunter.com/trends/anthropologie-festive-gift-guide.md) - [Branded Holiday Gifting Suites](https://www.trendhunter.com/trends/holiday-gifting-suite.md) - [Plant-Based Cleaning Tools](https://www.trendhunter.com/trends/scotch-brite.md)