# Festive Ice Cream Cups M&M's Ice Cream Holiday Fun Cups are Swirled with Colorful Candies By Laura McQuarrie | Published 2021-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-fun-cups References: [prnewswire](https://www.prnewswire.com/news-releases/mms-ice-cream-unveils-new-seasonal-holiday-fun-cups-301397909.html)  [M&M's](https://www.trendhunter.com/trends/mms-ice-cream-holiday-fun-cups) Holiday Fun Cups are candy-filled treats for ice cream lovers who want to enjoy the taste of frozen dessert year-round. The [Ice Cream Holiday Fun Cups](https://www.trendhunter.com/trends/mini-melts) are made with vanilla-flavored ice cream, swirls of chocolate and colorful red and green candies for a bit of festivity. The joyful treats appeal to all ages who love the [candy-coated chocolates](https://www.trendhunter.com/trends/mms-cupids-blend) and they promise to help the whole family celebrate with a classic comfort elevated with texture-rich additions. The seasonal treat recognizes the fact that Americans no longer view ice cream as a treat just for the warmer weather and recent research revealed that 48% of consumers keep ice cream in their freezer all year. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Year-round Ice Cream Treats:** Create and market more holiday-themed ice cream treats to attract consumers who enjoy frozen desserts all year-round. - **Colorful Textures in Desserts:** Incorporate colorful, textured candies and toppings to enhance the visual appeal of frozen desserts and create a unique sensory experience. - **Novelty Food Packaging:** Innovate the packaging design and presentation of frozen desserts to make them more appealing, festive and giftable. ### Industries Being Reshaped - **Frozen Dessert Industry:** The frozen dessert industry can capitalize on the rise in popularity of ice cream as a year-round treat by expanding their product line to include more holiday-themed treats. - **Candy and Confectionery Industry:** Candy and confectionery companies can partner with frozen dessert companies to provide unique and seasonal candy toppings, such as festive M&M’s, for ice cream. - **Packaging Industry:** The packaging industry can create and market novel, festive and giftable packaging designs for frozen desserts, such as ice cream cups with colorful and playful designs. ## Related on Trend Hunter - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Festive Frozen Desserts](https://www.trendhunter.com/trends/festive-frozen-desserts.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md)