# Festive VR Dining Experiences TGI Fridays' Holiday Experience Transports Diners to the Arctic By Laura McQuarrie | Published 2015-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-experience References: [eventmagazine](http://www.eventmagazine.co.uk/event-tv-tgi-fridays-launches-vr-christmas-experience-diners/event-technology/article/1375375) & [tgifridays](http://www.tgifridays.com/) Last year's holiday experience from [TGI Fridays](https://www.trendhunter.com/trends/holiday-cocktail-menu) included drones disguised as mistletoe that encouraged diners to share sweet kisses. In the same theme of embracing emerging technology, this year's stunt from TGI Fridays involves [virtual reality](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment). The #JingleEffect campaign takes diners on a dazzling 360-degree experience, which begins by strapping on an [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) VR headset. From there, diners are transported north of the Arctic Circle to Lapland, where they are launched into an experience of being pulled on a sled by an enthusiastic team of snow dogs. As well as being devised as a virtual experience that most adults in the UK would be willing to try, Lapland is known as a dream Christmas destination for many. Rather than having to brace the cold, this virtual holiday experience offers a way to indulge in a quick adventure before getting back to a hot meal. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Virtual Reality Dining:** Opportunity for restaurants to incorporate virtual reality technology into dining experiences, offering customers an immersive and unique mealtime adventure. - **360-degree Experiences:** Chance for brands to create interactive and captivating 360-degree experiences using virtual reality technology, enhancing customer engagement and leaving a lasting impression. - **Embracing Emerging Technology:** Potential for companies to embrace emerging technologies like virtual reality to stand out from competitors and create memorable brand experiences. ### Who This Affects Most - **Restaurant Industry:** Restaurants can revolutionize the dining experience by incorporating virtual reality technology, attracting tech-savvy customers looking for innovative and immersive experiences. - **Entertainment Industry:** Opportunity for entertainment companies to leverage virtual reality to create unique and captivating experiences, enhancing audience engagement and creating new revenue streams. - **Marketing and Advertising Industry:** Potential for marketers to use virtual reality technology to create interactive and immersive campaigns that leave a lasting impression on consumers, increasing brand awareness and customer engagement. ## Related on Trend Hunter - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Nostalgic Holiday Cocktail Menus](https://www.trendhunter.com/trends/holiday-cocktail-menu.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [VR Burger Restaurants](https://www.trendhunter.com/trends/wendyverse.md) - [Holiday-Themed Restaurant Events](https://www.trendhunter.com/trends/events-and-promotions.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)