# Cheeky Holiday Editorials This Holiday Editorial Turns Christmas Tradition on Its Head By Vasiliki Marapas | Published 2014-12-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-editorial References: [c-heads](http://www.c-heads.com/2014/12/21/happy-awkward-christmas-jessie-and-jon-by-sticks-stones-agency-for-c-heads/) & [instagram](http://instagram.com/sticks_and_stones_agency) This [tongue-in-cheek holiday editorial](https://www.trendhunter.com/trends/its-not-the-thought-that-counts), done by Ainsley Hutchence at Sticks & Stones Agency, makes a mockery of traditional Christmas advertising. The holidays can be a time of forced cheer and ritualized tradition. As much as we look forward to Christmas, it can be a bit tiresome to perform all of these rituals with a constant happy-go-lucky smile on our face. This editorial is dedicated to throwing those tired old routines and conventions out the window, and instead embracing a childish playfulness with an adult twist. Models Jessie Haggie and Jon Harris bathe in a tub of ornaments, wrap themselves up in tinsel and string themselves up in lights in this [humorous, light-hearted editorial](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep). [Extra cheekiness](https://www.trendhunter.com/trends/pinkbox-doughnuts-holiday-range) is seen in the shots where Harris holds a festive teddy bear to his crotch, insinuating that the stuffed toy is performing fellatio. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 61% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Mockery Advertising:** Opportunity to turn traditional marketing upside down by employing irony and cheekiness. - **Adult Playfulness:** Incorporating playful elements into adult products and services, such as events and ads, to stand out. - **Holiday Parody:** Creating humorous, playful takes on common holiday traditions for marketing and content creation. ### Industries Being Reshaped - **Fashion:** Opportunities for fashion brands to incorporate playful, ironic elements into their holiday marketing and products. - **Event Planning:** Creating whimsical, tongue-in-cheek holiday events that cater to adults seeking a break from traditional, monotonous celebrations. - **Advertising:** Opportunities for advertising agencies to incorporate cheeky and playful elements into their holiday campaigns and disrupt traditional advertising. ## Related on Trend Hunter - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md)