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# Festive CBD Seltzer Recipes
Sprig's Cocktail and Mocktail Booklet Shares Holiday Drink Recipes

By Laura McQuarrie | Published 2019-10-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-drink-recipes
References: [prnewswire](https://www.prnewswire.com/news-releases/sprig-launches-a-specialty-cocktail--mocktail-recipe-booklet-just-in-time-for-the-holidays-300947965.html) & [drinksprig](https://www.drinksprig.com/pages/sprig-cocktails-mocktails-treats-cbd-infused-recipes-for-entertaining/)

Knowing that many people will be continuing to mindfully indulge in cocktails and mocktails this fall and winter season, CBD seltzer brand Sprig put together a free booklet of holiday drink recipes featuring 21 unique options. Some of the inspiring [low- and no-alcohol drink recipes](https://www.trendhunter.com/trends/nonalcoholic-mixers) that can be found in the holiday guide include [Apple](https://www.trendhunter.com/trends/simply-spiked-cranberry) Spiced Iced Tea made with Sprig's zero-sugar Lemon Tea flavor and Cupid's Arrow, which puts a twist on the classic combination of cranberry juice and vodka with Sprig Citrus Zero, dried cherries and a rosemary spear.

The CBD-infused recipes are full of inspiring ideas for people to enjoy the flavors of the holidays, whether or not they plan on drinking alcohol. As Sprig's CEO and co-founder Michael Lewis describes, "We're very supportive of the [sober-curious movement](https://www.trendhunter.com/trends/the-spicy-agaverita) sweeping the nation. Sprig CBD helps reset our minds and nerves—it fits in perfectly with Dry January."

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 15% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Low- and No-alcohol Drinks:** Opportunity for companies to develop innovative low- or non-alcoholic beverage options that incorporate CBD and/or other health-conscious ingredients.
- **Cbd-infused Products:** Creation of CBD-infused food and beverage products, such as festive seltzers, is a disruptive innovation opportunity that caters to the growing wellness trend.
- **Holiday Cocktail Guides:** Development of holiday drink recipe books featuring CBD-infused and/or non-alcoholic options presents a marketing opportunity for companies that cater to health-conscious individuals during seasonal celebrations.

### Industries Being Reshaped

- **Beverage:** Beverage companies can create innovative, low- or non-alcoholic CBD-infused drinks that cater to health-conscious consumers seeking festive options.
- **Food:** Food companies can incorporate CBD into holiday recipes to provide consumers with flavorful holiday options that promote well-being and mindfulness.
- **Wellness:** The wellness industry can capitalize on the incorporation of CBD in holiday drinks and dishes to promote mindfulness and self-care during the holiday season.

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