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# Festive Multi-Screen Ads
Samsung's Holiday Dreams is Told Through Many Mobile Devices

By Laura McQuarrie | Published 2014-12-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-dreams
References: [creativecriminals](http://creativecriminals.com/samsung/holiday-dreams) & [smgmb.us](http://smgmb.us/7u2)

This holiday season, rather than retelling a classic Christmas story, [Samsung](https://www.trendhunter.com/trends/data-driven-digital-experience) came up with 'Holiday Dreams,' a [new festive story](https://www.trendhunter.com/trends/chanel-winter-tale) that demanded to be told in an innovative way.

Using products like the Galaxy Note 4, Gear S, Galaxy Tab S and Curved UHD TV, Samsung Mobile set up a [multi-screen experience](https://www.trendhunter.com/trends/immersive-holiday-experience) to tell the story of a girl who loses her Christmas stocking. The 74 screens are synched in order to create a "dreamscape," taking viewers through dynamic storytelling like never before. The varied sizes of the tablets, phones and TVs enhance the feeling of not knowing where the story will take you next. The animation shows the girl hopping from screen to screen, as she travels far and wide from the stars in the sky to the deep sea.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 18% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Multi-screen Storytelling:** Opportunity for businesses to use multiple screens to create immersive and dynamic storytelling experiences.
- **Curved UHD TV:** Disruptive innovation opportunity to utilize curved ultra-high-definition TVs for enhanced visual experiences in advertising.
- **Synchronized Screens:** Emerging trend of synchronizing multiple screens to create a cohesive and immersive narrative for consumers.

### Where This Applies

- **Mobile Devices:** Mobile device companies can leverage multi-screen experiences to enhance brand storytelling and engage consumers.
- **Advertising:** Innovative advertising agencies can utilize synchronized screens and curved UHD TVs to create captivating and immersive ad campaigns.
- **Entertainment:** The entertainment industry can explore multi-screen storytelling techniques to create interactive and engaging content for viewers.

## Related on Trend Hunter

- [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md)
- [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md)
- [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md)
- [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md)
- [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md)
- [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md)
- [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)
- [Celebratory Animation TV Models](https://www.trendhunter.com/trends/samsung-the-framedisney100-edition-tv.md)
- [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)