# Reusable Ugly Holiday Cups Panera Collaborated with TikTok Star Emily Zuga on "Ugly" Holiday Cups By Laura McQuarrie | Published 2021-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-cups References: [prnewswire](https://www.prnewswire.com/news-releases/panera-unveils-ugly-holiday-cup-collection-and-announces-unlimited-coffee-club-now-available-for-gifting-301436070.html) & [panera](https://www.panera.ca/en-us/home.html/)  In partnership with viral [TikTok](https://www.trendhunter.com/trends/starbucks-holiday-flavors) star, Emily Zugay, [Panera](https://www.trendhunter.com/trends/holiday-soup-cup-collection) is introducing its 2021 Holiday Cup Collection and the products are reusable. The comedic social media personality and "graphic designer" created a unique holiday collection that aims to remind people of what truly matters. Eduardo Luz, Panera's Chief Brand & Concept Officer, says "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within - joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays." The holiday cup collection includes [reusable styles](https://www.trendhunter.com/trends/reusable-cup-giveaway) that are perfect for sipping holiday coffee, no matter if it is enjoyed hot or iced. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Reusable Holiday Cups:** The trend of producing reusable and eco-friendly holiday cups is disrupting the single-use cup industry and promoting environmentally responsible consumerism. - **Collaborative Design:** The trend of collaborating with social media influencers and artists for product designs is revolutionizing the marketing strategies of brands and providing creative opportunities for artists. - **Holiday Messaging:** The trend of incorporating meaningful messages and values like joy, family, and traditions on holiday products is promoting emotional connections with consumers and creating brand loyalty. ### Where This Applies - **Food and Beverage:** Food and beverage chains like Panera are using reusable holiday cups to reduce their environmental impact and demonstrate their commitment to sustainability to attract eco-conscious consumers. - **Marketing and Advertising:** Marketing agencies and advertising firms are utilizing social media influencers and artists to create unique product designs and market them to targeted customer demographics. - **Retail:** The retail industry is incorporating meaningful messages and values in their holiday products to connect with consumers, tap into their emotions and drive purchase decisions. ## Related on Trend Hunter - [Festive Bakery Soup Cups](https://www.trendhunter.com/trends/holiday-soup-cup-collection.md) - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Seasonal Drinkware Capsules](https://www.trendhunter.com/trends/comfort-and-joy.md) - [Coffee Lover Holiday Collections](https://www.trendhunter.com/trends/coffee-lover-holiday.md) - [Singer Limited Promo Cups](https://www.trendhunter.com/trends/reusable-cups-promotion.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md)