# Crunchy Candy Holiday Shakes Big Chicken is Serving Up a New Holiday Crunch Shake By Katherine Pendrill | Published 2024-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-crunch-shake References: [franchising](https://www.franchising.com/news/20241211_big_chicken_unwraps_festive_flavor_with_new_limitedtime_holiday_crunch_shak.html) & [instagram](https://www.instagram.com/bigchickenshaq/p/DDPodTQpcBM/?img_index=1)  [Big Chicken](https://www.trendhunter.com/trends/frosted-flakes-shake), the fast-casual restaurant concept founded by Shaquille O’Neal, is serving up some holiday cheer this month with the debut of its new [Holiday](https://www.trendhunter.com/trends/chip-city-cookies-and-tbs) Crunch Shake. Available since December 1st, the new Holiday Crunch Shake features a sweet blend of everyone's favorite candies. Each shake starts with a base of real vanilla ice cream, which is blended with candy-coated chocolates, pretzels, and [salted caramel cookies](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake). The whole thing is then finished with a swirl of whipped cream on top. As Joshua Sims, Head of Marketing for Big Chicken, said in a recent press release, "This holiday season, we're all about celebrating BIG moments in little ways, and the Holiday Crunch Shake is the perfect treat to add extra cheer to any meal. This shake captures the joy of the holidays in one cup." Image Credit: Big Chicken ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 19% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Candy-infused Beverages:** The fusion of popular candies with beverages is creating unique flavor experiences that appeal to nostalgia and novelty-seekers. - **Seasonal Limited Editions:** Releasing limited-time seasonal products can drive consumer interest and create a sense of urgency, enhancing brand engagement. - **Experience-driven Marketing:** Brands are increasingly focusing on products that offer more than just taste, emphasizing experiences that connect emotionally with consumers. ### Industries Being Reshaped - **Fast-casual Dining:** Fast-casual restaurants are innovating by adding unique seasonal items to their menus that stand out in competitive food markets. - **Confectionery Sector:** The integration of confectionery products into other food categories is expanding offering opportunities for cross-industry collaboration. - **Beverage Industry:** The beverage industry is exploring new flavor combinations and the incorporation of solid treats into drinks to attract diverse tastes. ## Related on Trend Hunter - [Frosted Cereal Milkshakes](https://www.trendhunter.com/trends/frosted-flakes-shake.md) - [Festive Christmas Cookie Shakes](https://www.trendhunter.com/trends/christmas-cookie-shake.md) - [Festive Blended Milkshakes](https://www.trendhunter.com/trends/festive-blended-milkshake.md) - [Candy Cane Milkshakes](https://www.trendhunter.com/trends/candy-cane-shake.md) - [Festively Minty Milkshakes](https://www.trendhunter.com/trends/candy-cane-crunch-mixin.md) - [Festively Flavored Milkshakes](https://www.trendhunter.com/trends/holiday-shakes.md) - [Crunchy Seasonal Cookie Milkshakes](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake.md) - [QSR-Designed Holiday Lines](https://www.trendhunter.com/trends/chick-fil-a-6.md) - [Gingery Holiday Milkshakes](https://www.trendhunter.com/trends/ginger-cookie-milkshake.md)