# Whiskey Countdown Calendars Jack Daniel's Holiday Countdown Calendar Shares Shot Glasses & Bottles By Laura McQuarrie | Published 2019-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-countdown-calendar References: [businesswire](https://www.businesswire.com/news/home/20191118005591/en) & [jackdaniels](https://www.jackdaniels.com/) Jack Daniel's created a holiday countdown calendar filled with premium products to help people tick off the days until Christmas. Inside the calendar, Jack Daniel's included 50-milliliter bottles of its Tennessee Whiskey, Tennessee Rye, [Tennessee Honey](https://www.trendhunter.com/trends/jack-daniels-cowboy-boots) and [Tennessee Fire](https://www.trendhunter.com/trends/jack-daniels-tennessee-fire), plus its Gentleman Jack and [Jack Daniel’s](https://www.trendhunter.com/trends/daniels-canned-cocktails) Single Barrel Select and shot glasses. Consumers outside of the United States can look forward to finding even more branded items inside the Jack Daniel’s Holiday Calendar, such as key rings and extra bottles of whiskey. The shot glasses included in the holiday countdown calendar are branded with various logos from across the Jack Daniel's family, offering a way for people to toast to their favorite brands during the festive holiday season and beyond. Image Credit: Jack Daniel's ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holiday Countdown Calendars:** Opportunity for brands to create unique and engaging countdown calendars filled with premium products. - **Branded Shot Glasses:** Opportunity for companies to design branded shot glasses as promotional items and collectibles. - **International Expansion of Branded Calendars:** Opportunity for brands to expand their holiday countdown calendars with additional branded items for international markets. ### Where This Applies - **Beverage:** Disruption opportunity for beverage companies to create their own holiday countdown calendars with unique offerings. - **Promotional Products:** Opportunity for promotional product companies to offer branded shot glasses as customizable merchandise. - **E-commerce:** Opportunity for e-commerce platforms to feature and sell holiday countdown calendars with exclusive products. ## Related on Trend Hunter - [Premium Bourbon Advent Calendars](https://www.trendhunter.com/trends/bourbon-advent-calendar.md) - [Festive Cocktail Calendar Kits](https://www.trendhunter.com/trends/whitebox-cocktails-advent-calendar.md) - [Aged American Whiskeys](https://www.trendhunter.com/trends/jack-daniels-12yearold-tennessee-whiskey.md) - [Hard Iced Tea Calendars](https://www.trendhunter.com/trends/25-days-of-twistmas.md) - [Worldly Wine Advent Calendars](https://www.trendhunter.com/trends/wine-advent-calendars.md) - [Classic Canned Whiskey Cocktails](https://www.trendhunter.com/trends/daniels-canned-cocktails.md) - [Pink Gin Advent Calendars](https://www.trendhunter.com/trends/pink-gin-advent-calendar.md) - [Fiery Whiskey-Infused Chocolates](https://www.trendhunter.com/trends/jack-daniels-tennessee-fire.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md)