# Seasonal Protein-Packed Cookies The Lenny & Larry's Holiday Cookie Collection Has Three Flavors By Michael Hemsworth | Published 2020-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-cookie-collection References: [brandeating](https://www.brandeating.com/2020/08/lenny-larrys-adds-two-new-holiday-cookie-varieties-for-2020.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [lennylarry](https://www.lennylarry.com) The Lenny & Larry's Holiday Cookie Collection is set to offer consumers a flavorful, satisfying and festive way to mark the holidays this year. The cookie collection consists of three flavors including Gingerbread, Peppermint Chocolate and the returning Pumpkin Spice variety, which are all characterized by their health-focused profile. This sees each of the cookies maintaining a recipe that has 16 grams of [plant-based protein](https://www.trendhunter.com/trends/majic-protein) in the mix along with 10 grams of fiber with no eggs, dairy, soy or artificial ingredients in sight. The Lenny & Larry's Holiday Cookie Collection comes as a health-focused extension of [seasonal food flavors](https://www.trendhunter.com/trends/seasonal-assortment) as consumers seek out ways to enjoy the holidays without losing sight of their diet needs. Image Credit: Lenny & Larry's ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Health-focused Seasonal Snacks:** Opportunity for food companies to develop seasonal snacks with health-conscious ingredients like plant-based protein and fiber. - **Protein-packed Desserts:** Opportunity for companies to develop desserts with high protein content to cater to health-conscious consumers. - **Holiday-inspired Food Collections:** Opportunity for companies to release special holiday-inspired food collections to cater to seasonal demands. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create seasonal food offerings with health-focused ingredients. - **Health and Wellness:** Opportunity for health and wellness companies to promote the benefits of seasonal snacks with plant-based protein and fiber. - **E-commerce:** Opportunity for e-commerce platforms to expand their seasonal food offerings and target health-conscious consumers. ## Related on Trend Hunter - [Festively-Themed Nutrition Cookies](https://www.trendhunter.com/trends/lenny-larrys-holiday-collection.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Shortcake-Inspired Protein Cookies](https://www.trendhunter.com/trends/strawberry-shortcake-complete-cookie.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [Healthful Fall-Ready Cookies](https://www.trendhunter.com/trends/pumpkin-chip-cookie.md) - [Convenient Christmas Cookie Collections](https://www.trendhunter.com/trends/chip-city-cookies-holiday-range.md) - [Seasonal Artisan Cookies](https://www.trendhunter.com/trends/insomnia-cookies-holiday-spirit-collection.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [Festive Diabetic-Friendly Cookies](https://www.trendhunter.com/trends/diabetic-friendly-cookies.md)