# Jicama Holiday Cocktail Recipes With the Popularity of the Ingredient, Xicama Boasts a New Recipe By Kalin Ned | Published 2019-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-cocktail-recipe1 References: [xicamalife](http://www.xicamalife.com/) & [freehandhotels](https://freehandhotels.com/los-angeles/broken-shaker/) As winter months will soon be upon us, many brands launch special [holiday cocktail recipes](https://www.trendhunter.com/trends/jingle-berry-rita) that are designed to delight consumers, introduce a festive kick, and, more importantly, showcase the qualities and tastes of the product. This year, [gut-friendly beverage brand](https://www.trendhunter.com/trends/nonalcoholic-mixers) Xicama enters the picture. The main ingredient of the superfood drink is Jicama. As the ingredient has gained immense popularity over the last year — it even sold out during [Coachella](https://www.trendhunter.com/trends/dream-in-the-desert), Xicama decides to embrace the festive spirit and launches a Jicama-based holiday cocktail recipe. The activation utilizes the 'Xicamix,' which was developed in collaboration with Bar Lab/Broken Shaker. The recipe calls for a 2-3 oz of the mix and 1 oz of liquor. Individuals are required to shake the mixture over ice and then serve. Photo Credits: Xicama, Bar Lab ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Jicama-based Cocktails:** The increasing popularity of Jicama creates opportunities for mixologists and brands to create unique cocktails with a gut-friendly ingredient. - **Gut-friendly Beverages:** The trend of gut-friendly foods and drinks creates a potential market for innovative beverage brands with unique recipes and relevant health benefits. - **Holiday Cocktail Recipes:** With the holiday season approaching, there are opportunities for brands to showcase their products and create festive drink recipes that appeal to customers' tastes and preferences. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the potential of unique ingredients like Jicama and develop innovative gut-friendly drink recipes that cater to customers' health concerns and preferences. - **Food and Hospitality Industry:** Restaurants, bars, and hotels can incorporate Jicama-based cocktails into their menus and offer customers creative and healthy drinking options that differentiate them from competitors. - **Health and Wellness Industry:** Brands that specialize in the health and wellness industry can explore gut-friendly beverage trends and create innovative recipes that appeal to customers' desire for healthy and functional drinks. ## Related on Trend Hunter - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Festive Avocado Cocktails](https://www.trendhunter.com/trends/avocado-cocktails.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Festive Branded Cocktails](https://www.trendhunter.com/trends/motts-clamato-caesar-cocktails.md) - [Holiday-Ready Cocktail Mix Packs](https://www.trendhunter.com/trends/jimmys-cocktails.md) - [Festive Tonic-Crafted Mocktails](https://www.trendhunter.com/trends/mocktails-for-winter.md) - [Flexible Festive Cocktails](https://www.trendhunter.com/trends/everleaf-x-the-alchemist.md) - [Persimmon Cocktail Kits](https://www.trendhunter.com/trends/japanese-breakfast-cocktail-courier-kit.md) - [Organic Cocktail Party Mixers](https://www.trendhunter.com/trends/cocktail-party-pack.md)