# Plant-Based Baking Chips Supernatural Kitchen Debuts its Holiday Chocolate Chips By Kalin Ned | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-chocolate-chips References: [supernaturalkitchen](https://www.supernaturalkitchen.com/shop-supernatural/natural-holiday-green-red-chocolate-chips)  For individuals fond of baking, [holiday chocolate chips](https://www.trendhunter.com/trends/bauducco-chocottone) and all other holiday-inspired ingredients are necessary to create a truly festive dessert. Many brands in the baking and culinary categories are aware of this and as a result, around this time of year, many new and limited-edition products are launched to capture the attention of consumers. [Supernatural Kitchen](https://www.trendhunter.com/trends/supernatural-kitchen), for example, just recently debuted its Plant-Based Holiday Chocolate Chips. Marketed as "the first dye-free baking chips ever," the product pairs white chocolate with [plant-based colors](https://www.trendhunter.com/trends/oat-mlk-chocolate-range) (white, green, and red to symbolize Christmas) and creamy coconut milk. The launch of the Plant-Based Holiday Chocolate Chips is part of Supernatural Kitchen's corn-free collection. The chips can be included in trail mixes, cookies, protein balls, drip cakes, brownies, gingerbread houses, and much more. Image Credit: Supernatural Kitchen ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 13% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Baking Ingredients:** Supernatural Kitchen's Plant-Based Holiday Chocolate Chips provide a disruptive innovation opportunity for companies to create more plant-based baking ingredients using natural coloring. - **Dye-free Products:** The launch of Supernatural Kitchen's dye-free baking chips opens up opportunities for companies to invest in cleaner, non-toxic ingredients for food products. - **Limited-edition Holiday-inspired Foods:** Holiday-inspired food products are expected around this time of the year; businesses can capitalize on this trend by launching limited-edition, festive food items to attract consumers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can seize the disruptive innovation opportunity of catering to the increasing consumer preference for plant-based and natural ingredients in their products. - **Baking:** The baking industry can leverage this trend of plant-based and natural ingredients to create cleaner and safer baking materials, fulfilling the demand of health-conscious and environmentally friendly consumers. - **Retail:** Retailers can capitalize on the limited-edition holiday-inspired food products trend by stocking up on limited edition products that appeal to consumers' sense of festivity and uniqueness. ## Related on Trend Hunter - [Plant-Based Baking Chocolates](https://www.trendhunter.com/trends/plantbased-chocolate-chips.md) - [Festively Shaped Baking Chocolates](https://www.trendhunter.com/trends/hersheys-holiday-baking-shapes.md) - [Coconut Sugar-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/guittard-sant-72-cacao.md) - [Peppermint-Flavored Baking Chips](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips.md) - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Festive Clean-Label Cookie Mixes](https://www.trendhunter.com/trends/by-better-batch-holiday-cookie-collection.md) - [Festive Free-From Chocolate Products](https://www.trendhunter.com/trends/nomo-chocolate.md) - [Collaboration Holiday Baking Kits](https://www.trendhunter.com/trends/holiday-baking-kits.md)