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# 3D Holiday Cards
Hallmark's Signature Paper Wonder Holiday Cards Share Laser-Cut, 3D Scenes

By Laura McQuarrie | Published 2019-12-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-card
References: [prnewswire](https://www.prnewswire.com/news-releases/hallmark-introduces-new-signature-paper-wonder-and-good-mail-greeting-cards-this-holiday-season-300970861.html) & [hallmark](https://www.hallmark.com/christmas/christmas-cards/pop-up/signature/?srule=featured)

[Hallmark's](https://www.trendhunter.com/trends/gift-card-greetings) new Signature Paper [Wonder](https://www.trendhunter.com/trends/golden-wonder-festive-range) holiday cards can be opened to reveal laser-cut, 3D scenes like star-topped evergreen trees with presents underneath. The pop-up paper cards also include intricate scenes that depict Santa's village, Santa's beach vacation and festive poinsettia arrangements. One of the favorite Signature Paper Wonder holiday cards is sure to be the red and white Sweetest Season Gingerbread House, which is intricately decorated with smiling gingerbread people, decorated trees, candy canes and plenty of other sweet details.

The [pop-up Christmas greeting cards](https://www.trendhunter.com/trends/anything-roots-post) are filled with shimmering foil accents and heartfelt messages for the holidays. Thanks to their 3D designs, the keepsake holiday cards by Hallmark have the potential to double as decorations when displayed in the home.

Image Credit: Hallmark

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 76% | Activity: 32% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **3D Greeting Cards:** There is potential for other greeting card companies to innovate with 3D designs and pop-up elements to create more interactive and memorable cards.
- **Interactive Paper Products:** There is an opportunity for companies to create other interactive paper products, such as books or invitations, using laser-cut or pop-up designs.
- **Personalized Greetings:** There is a demand for personalized greetings that can be made using 3D printing and other technologies to create unique designs and messages for different occasions.

### Who This Affects Most

- **Greeting Card Industry:** The greeting card industry can utilize 3D printing and other technologies to create unique and personalized cards that stand out from the competition.
- **Print Industry:** The print industry can expand into interactive and personalized products, such as laser-cut books or customized invitations, using innovative technology.
- **Gift Industry:** The gift industry can incorporate 3D printing and laser-cut designs into products, such as picture frames or ornaments, to create unique and personalized gifts for customers.

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