# Modernized Holiday Candy Lineups The Brach's Holiday Candy Lineup Includes New Sweet Treats By Michael Hemsworth | Published 2022-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-candy-lineup References: [snackandbakery](https://www.snackandbakery.com/articles/104906-macklemore-babs-from-brunch-with-babs-reveal-brachs-holiday-candy-lineup) & [brachs](https://www.brachs.com/)  The [Brach's](https://www.trendhunter.com/trends/brachs-elf-candies) holiday candy lineup has been given a modernized update to provide consumers of all ages with a variety of new treats to enjoy this festive season. The products include the Brach's Holiday Heat Candy Canes, Brach's Holiday Lights and Brach's Confetti Mint Stars, which offer new takes on classic flavors and formats. The Brach's Holiday Heat Candy Canes offer a spicy new take on the classic treat, while the Brach's Holiday Lights have a jelly candy base and the Brach's Confetti Mint Stars have a sparkling style. Director of [Seasonal](https://www.trendhunter.com/trends/holiday-cookie-products) and Brach's Marketing at [Ferrara Candy Company](https://www.trendhunter.com/trends/sweet-bright-conversation-hearts) Lauren Holtz Pezza commented on the new additions to the Brach's holiday candy lineup saying, "Brach's has been the risk-free go-to for holiday snacking, baking, decorating, and gifting for generations, and we can’t wait to see the creative ways people of all ages come together and make occasions memorable this year using our new and classic treats.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 42% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Modernized Holiday Candy Lineups:** More brands may modernize their holiday candy lineups to provide consumers with new takes on classic flavors and formats. - **New Flavors and Formats:** Brands may release new flavors and formats to cater to different preferences and expand their customer base. - **Spicy Flavors:** Brands may introduce spicy flavors in their holiday candy lineups to offer consumers unique taste experiences. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry may introduce modernized holiday candy lineups to keep up with changing consumer preferences. - **Retail:** Retailers may showcase modernized holiday candy lineups to attract customers and increase sales during the festive season. - **Marketing and Advertising:** Marketing and advertising companies may help brands promote modernized holiday candy lineups through creative campaigns to reach and engage consumers. ## Related on Trend Hunter - [Cooling Wintergreen Candy Canes](https://www.trendhunter.com/trends/wintergreen-candy-canes.md) - [Holiday Movie Candy Collections](https://www.trendhunter.com/trends/brachs-elf-candies.md) - [Branded Holiday Candy Collections](https://www.trendhunter.com/trends/frankford-candy-holiday-collection.md) - [Modernized Romantic Conversation Candies](https://www.trendhunter.com/trends/sweet-bright-conversation-hearts.md) - [Artisan-Inspired Springtime Easter Treats](https://www.trendhunter.com/trends/brachs-easter-products.md) - [Holiday Tradition Exchanges](https://www.trendhunter.com/trends/sweetness-swap.md) - [Legacy Brand Holiday Candies](https://www.trendhunter.com/trends/hilco-2023-holiday-collection.md) - [Berry-Flavored Blue-Hued Christmas Candies](https://www.trendhunter.com/trends/blueberry-candy-canes.md) - [Confetti Cake Candy Canes](https://www.trendhunter.com/trends/funfetti-candy-canes.md)