# Holiday-Themed Dog Treats Trader Joe's Holiday Bow-Wow Brunch Dog Treats are Her By Katherine Pendrill | Published 2022-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-bowwow-brunch-dog-treats References: [traderjoes](https://www.traderjoes.com/home/products/pdp/holiday-bow-wow-brunch-dog-treats-074928)  Trader [Joe's](https://www.trendhunter.com/trends/surfs-pup-dog-treats) is making it easier to include your pooch in your holiday celebrations with the debut of its new Holiday Bow-Wow Brunch Dog Treats. The new Holiday Bow-Wow Brunch Dog Treats mimic the texture of rawhide, but are actually 100% rawhide-free. Instead, the treats are made with easily digestible ingredients like rice flour, potato starch, and beef gelatin. This means the treats are also free of fillers like soy, corn, and wheat. Of course, just because the treats are made with better-for-your-dog ingredients, it doesn't mean they don't still taste great. The treats are flavored with eggs, bacon, and real cheese flavors – a combo your furry friend won't' be able to resist. And perhaps best of all, the treats are [shaped like candy canes](https://www.trendhunter.com/trends/candy-cane-baton-wafer-cookies) so your pooch can get in on the [holiday festivities](https://www.trendhunter.com/trends/santa-paws-milk-cookie-box) too. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Rawhide-free Dog Treats:** There is an opportunity for manufacturers to develop more dog treats that are made with easily digestible ingredients and free of fillers like soy, corn, and wheat. - **Holiday-themed Pet Products:** There is an opportunity for pet retailers to expand their product lines to include more holiday-themed pet products to appeal to consumers during the holiday season. - **Human-like Flavored Pet Treats:** There is an opportunity for manufacturers to create more human-like flavored pet treats that are safe and healthy for dogs. ### Sectors Adopting This - **Pet Food Manufacturing:** Pet food manufacturers can take advantage of the trend towards healthier pet food by producing rawhide-free dog treats and expanding their product lines to include more human-like flavored pet treats. - **Pet Retailing:** Pet retailers can capitalize on the popularity of holiday-themed pet products by stocking their shelves with a variety of festive, themed items during the holiday season. - **Confectionery Manufacturing:** Confectionery manufacturers can explore opportunities in the pet food market by developing more pet treats that are flavored like human foods and free of fillers like soy, corn, and wheat. ## Related on Trend Hunter - [Season Pumpkin Dog Treats](https://www.trendhunter.com/trends/harvest-brunch-dog-treats.md) - [Seasonal Canine Snack Mixes](https://www.trendhunter.com/trends/jingle-jangle-for-dogs.md) - [Charcuterie-Inspired Dog Biscuits](https://www.trendhunter.com/trends/chewcuterie.md) - [Cheeseburger-Flavored Dog Treats](https://www.trendhunter.com/trends/grain-free-cheeseburger-flavor-dog-treats.md) - [Bone Broth Dog Treats](https://www.trendhunter.com/trends/chicken-bone-broth-recipe-dog-treats.md) - [Layered Beef Dog Treats](https://www.trendhunter.com/trends/trader-joes-beef-sweet-potato-recipe-stuffies-dog-treats.md) - [Sweet Potato Dog Treats](https://www.trendhunter.com/trends/nothing-but-sweet-potato-dog-treats.md) - [Seafood-Themed Dog Treats](https://www.trendhunter.com/trends/crab-paws.md) - [Protein-Packed Pet Snacks](https://www.trendhunter.com/trends/freezedried-just-chicken-for-pets.md)