# Holiday Beauty Pop-Up Stores The Revolve Pop-Up Lets Consumers Make Their Own Beauty Boxes By Ell Smith | Published 2017-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-beauty-popup-stores References: [hypebae](https://hypebae.com/2017/12/revolve-beauty-los-angeles-pop-up) & [revolve](https://www.revolve.com/content/lp/beauty/?navsrc=main) The online beauty retailer [Revolve](https://www.trendhunter.com/trends/echo-frame) is opening a holiday beauty pop-up store, serving as the brand's first brick-and-mortar effort. The physical space is offering panicked consumers the opportunity to buy something for the cosmetic's connoisseur in their lives, without worrying about the hassles of shopping online. The store features a vast selection of carefully curated brands, and includes cult favorites like [OUAI](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) and [Becca Cosmetics](https://www.trendhunter.com/trends/silver-brow). Most notably, Revolve's pop-up will feature customizable beauty boxes called "REVOLVE Build-A-Box," which enables guests to create their own unique gift boxes with a selection of over 100 different products. This activity helps engage the consumer, while promising a sentimental gift. The pop-up is open from December 8th to December 22 in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **E-commerce Expansion:** Online retailers are opening brick-and-mortar pop-up stores, providing an opportunity for customers to experience the brand physically. - **Customizable Product:** Customizable beauty boxes enable guests to create their own unique gift boxes with a selection of over 100 different products, offering an engaging consumer experience. - **Curated Product:** Pop-up stores feature a vast selection of carefully curated brands, providing customers with a personalized and unique shopping experience. ### Sectors Adopting This - **Beauty:** Beauty industry players can benefit from creating customizable products and physical shopping options, offering consumers a more engaging and personalized experience. - **Retail:** Retailers can take advantage of the e-commerce expansion trend by opening temporary physical pop-up stores, providing customers with a hands-on experience while promoting their brand. - **Marketing:** Marketing professionals can encourage brand engagement by implementing customization options for products, and creating pop-up stores or events that showcase unique, curated selections of products. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)