# Collaboration Holiday Baking Kits These Holiday Baking Kits Come in Four Varieties By Michael Hemsworth | Published 2023-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-baking-kits References: [snackandbakery](https://www.snackandbakery.com/articles/110098-supernatural-debuts-holiday-lineup-of-gingerbread-houses-hanukkah-cookies-and-more) & [supernaturalkitchen](https://www.supernaturalkitchen.com/)  These holiday baking kits have been created by [Supernatural](https://www.trendhunter.com/trends/supernatural-kitchen) in partnership with the [King Arthur Baking Company](https://www.trendhunter.com/trends/savory-bread-mix-kits) and Vital Farms as a series of products perfect for elevating traditions in a delicious way. The kits are each priced at $75 and under, and come in four varieties including the Supernatural x King Arthur Deluxe Christmas Gingerbread Kit, 8 Nights Sugar Cookie Kit, Happy Holi-Glazed Donut Kit and the Santa's Slay Protein Pancake Kit. Each of the kits have Supernatural's plant-based and dye-free sprinkles, frosting mixes and baking chips alongside King Arthur's traditional baking mixes and [Vital Farms'](https://www.trendhunter.com/trends/cheesy-over-easy-dog-treats) high-quality eggs and butter. The holiday baking kits come as an elevated take on the humble festive baked goods hitting store shelves now and prioritize a high-quality profile. Image Credit: Supernatural ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 12% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Baking Kits:** These collaborative baking kits bring together different brands to create an elevated holiday baking experience. - **Plant-based Baking Products:** These holiday baking kits feature plant-based sprinkles, frosting mixes, and baking chips, catering to the growing demand for healthier and sustainable baking options. - **Premium Holiday Baked Goods:** These premium holiday baking kits offer high-quality ingredients like King Arthur's traditional baking mixes and Vital Farms' high-quality eggs and butter, appealing to consumers seeking a more gourmet baking experience. ### Industries Being Reshaped - **Food Retail:** The food retail industry can explore opportunities to collaborate with other brands and create baking kits that offer a unique and elevated holiday baking experience. - **Plant-based Food:** The plant-based food industry can capitalize on the rising demand for plant-based baking products by developing innovative baking kits that cater to health-conscious consumers. - **Gourmet Food:** The gourmet food industry can tap into the market of consumers looking for premium holiday baked goods by offering baking kits with high-quality ingredients and unique flavor profiles. ## Related on Trend Hunter - [Halloween-Inspired Cupcake Kits](https://www.trendhunter.com/trends/supernatural-kitchen.md) - [Branded Chocolate Cookie Kits](https://www.trendhunter.com/trends/festive-cookie-kit.md) - [Streaming Series Baking Kits](https://www.trendhunter.com/trends/betty-crocker-bridgerton.md) - [Christmas Eve Cookie Kits](https://www.trendhunter.com/trends/cookies-for-santa-cookie-kit.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [International Flavor Baking Kits](https://www.trendhunter.com/trends/naksha-baking-kits.md) - [Holiday Film Cookie Kits](https://www.trendhunter.com/trends/buddy-the-elf-hat-sugar-cookie-kit.md) - [Ready-to-Use Holiday Baking Mixes](https://www.trendhunter.com/trends/heritage-sugar-cookie-mix.md) - [Ready-to-Bake Holiday Cookies](https://www.trendhunter.com/trends/festive-frosted-sugar-cookie-kit.md)