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# Baking Advent Calendars
Nestlé Toll House Fills Its Holiday Countdown with Baking Products

By Mursal Rahman | Written with AI assistance | Published 2026-10-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-baking-calendars-trend
References: [parade](https://parade.com/food/nestle-toll-house-advent-calendar-snowflake-cookie-dough) & [prnewswire](https://www.prnewswire.com/news-releases/nestle-toll-house-launches-first-ever-advent-calendar-for-the-holiday-season-302898003.html)

![Baking Advent Calendars](https://cdn.trendhunterstatic.com/thumbs/640/holiday-baking-calendars-trend.jpeg)

Nestlé Toll House is introducing [baking Advent calendars](https://www.trendhunter.com/trends/advent-calendars-for-2025) with its first 12-day holiday countdown centered on products that can be used for seasonal treats. Designed to resemble the original Toll House Inn, the $29.99 calendar contains 12 numbered compartments featuring [refrigerated cookie doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-doughs) and morsels. The assortment mixes established products with two new releases: Snowflake Morsels and Snowflake Cookie Dough. Other selections include Peppermint Cocoa Cookie Dough, Semi-Sweet Chocolate Morsels, and Dark Chocolate Morsels. The numbered doors can also be reused as holiday cards.

The format turns an [Advent purchase](https://www.trendhunter.com/trends/advent-campaign) into a series of hands-on baking occasions rather than offering individual ready-to-eat treats. Combining new releases with familiar products can introduce customers to a wider portion of the Toll House portfolio. Three limited online drops also create multiple seasonal sales moments, including a final release on National Cookie Day.

Image Credit: NESTLÉ® TOLL HOUSE®

## Trend Insights (Trend Hunter)

- Score: 10.0/10
- Popularity: 100% | Activity: 100% | Freshness: 100%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

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