# Ad-Free Holiday Campaigns Wunder's White Christmas Provides a Break from Holiday Advertising By Laura McQuarrie | Published 2019-12-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-advertising References: [wersm](https://wersm.com/2-guys-spend-10k-on-blank-white-ads-for-the-holidays/) & [wunder](https://wunder.ca/work/white-christmas/) Just after Halloween and throughout November and December, consumers are inundated with [holiday advertising](https://www.trendhunter.com/trends/the-power-of-wishes) wherever they are—but a Canadian creative agency called Wunder decided to gift people a break from all the noise with its White Christmas campaign. During one of the [busiest shopping times of the year](https://www.trendhunter.com/trends/fatso-black-friday-campaign), the agency purchased [prime advertising spots in Halifax](https://www.trendhunter.com/trends/sephora-holiday-billboard)—including billboards, as well as newspaper, radio and social ads. The holiday campaign introduces all-white "ads" that are free from images or text, offering completely blank spaces that don't promote any product or brand. As Wunder describes, "As a creative agency we typically spend our time creating ads and promoting brands, but this year we decided to do the opposite and give everyone a break from ads during the holiday season." Image Credit: Wunder ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Ad-free Campaigns:** Disruptive innovation opportunity: Explore the concept of ad-free campaigns as a way to provide relief from overwhelming advertising during busy seasons. - **Blank Spaces:** Disruptive innovation opportunity: Create ad spaces that feature completely blank spaces with no images or text, offering a unique approach to catching consumers' attention. - **Branded Relief:** Disruptive innovation opportunity: Develop holiday campaigns that provide a break from ads while still incorporating branding elements in a subtle and non-intrusive manner. ### Who This Affects Most - **Creative Agencies:** Disruptive innovation opportunity: Creative agencies can explore the concept of providing relief from advertising and develop unique campaigns that resonate with consumers. - **Outdoor Advertising:** Disruptive innovation opportunity: The outdoor advertising industry can offer ad spaces that feature blank spaces, providing a refreshing change from traditional advertisements. - **Retail:** Disruptive innovation opportunity: Retailers can adopt the concept of ad-free campaigns to differentiate themselves during busy shopping seasons, providing a unique and calming shopping experience for consumers. ## Related on Trend Hunter - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Empowering Consumer-Centric Campaigns](https://www.trendhunter.com/trends/which-launches-a-festive-campaign.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md)