# Awkward Family Commercials This Heartwarming Holiday Ad Series was Directed by Sofia Coppola By Alyson Wyers | Published 2014-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-ad References: [fastcocreate](http://www.fastcocreate.com/3037844/the-new-normal-sofia-coppola-makes-gap-cool-for-the-holidays) & [youtu.be](http://youtu.be/2FYmXqyI33g) This [holiday ad series](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) makes crazy families (so all of them) seem normal. Directed by Sofia Coppola, four different [Gap](https://www.trendhunter.com/trends/gapstudios-fw25) commercials use the tagline 'You don't have to get them to get them Gap.' In Mistletoe, an awkward relative stands under the mistletoe with a few women older than him as a pair of curious cousins (or perhaps sisters) look on, giggling. The crooner holiday ad features a young boy lip syncing an old tune while his family sits in quiet conversation. For [large and varied families](https://www.trendhunter.com/trends/joyful-chaos-family), Gauntlet will ring particularly true. Pinball focuses more so on a romantic relationship, as a young woman is seen playing Pinball. The Gap commercials all fall under the clothing brand's 'Dress Normal' campaign. Perfectly directed, the ads will speak strong to anyone with any kind of family. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Heartwarming Family Commercials:** Unconventional and relatable family-focused commercials that evoke emotions and create a strong connection with viewers. - **Director-driven Ad Campaigns:** Collaborations between well-known directors and brands to create captivating and distinctive advertising campaigns that resonate with audiences. - **Authentic Family Portrayals:** Advertisements that depict diverse and realistic family dynamics, challenging traditional stereotypes and resonating with consumers seeking relatable content. ### Sectors Adopting This - **Fashion:** Fashion brands can explore unconventional and heartwarming approaches to promote their products, evoking emotions and creating stronger brand connections with consumers. - **Advertising:** The advertising industry can leverage director-driven campaigns to produce unique and compelling content that captivates audiences and drives brand engagement. - **Entertainment:** Entertainment companies can incorporate authentic family portrayals in their content to appeal to modern audiences seeking relatable and diverse narratives. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)