# Collage-Themed Holiday Streetwear Fucking Awesome's Holiday 2019 Collection is Bold and Festive By Amy Duong | Published 2019-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-2019 References: [hypebeast](https://hypebeast.com/2019/10/fucking-awesome-holiday-2019-lookbook-drop-1-2) & [fuckingawesomestore](https://fuckingawesomestore.com/) Streetwear imprint Fucking Awesome recently unveiled its latest Holiday 2019 collection with a lookbook that takes on a fun theme. The editorial focuses on the aesthetics of a collage with an eclectic range of models that are wearing the seasonal designs showcased on evocative backgrounds. The imagery highlights a series of graphic decor that can be found on the designs, staying true to founder Jason Dill's design aesthetics. The Holiday 2019 collection by the brand features outerwear selections including [puffer coats](https://www.trendhunter.com/trends/social-club-x-686), the sponsored rodeo jacket, western canvas jacket, and the [MA-1](https://www.trendhunter.com/trends/cdg-x-alpha-industries) bomber jacket with reversible sensibilities. Additional items that can be found in the collection include the Scorpion sweater, cut-out tee, [collage chino pants](https://www.trendhunter.com/trends/creative-class-uniform), collage club shirt, stamp logo scarf, bible case, and much more. Image Credit: Fucking Awesome ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collage-themed Streetwear:** The rise of collage-themed streetwear offers an opportunity for fashion brands to experiment with mixed media designs and targeted marketing to creative types. - **Holiday-inspired Collections:** Designers and retailers can leverage holiday-inspired collections to create a sense of occasion and excitement around their brand, while giving consumers something new to look forward to each year. - **Reversible Clothing:** Reversible clothing designs, like those featured in Fucking Awesome's Holiday 2019 collection, offer consumers a convenient two-in-one option and can appeal to those looking for versatile and sustainable fashion choices. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of collage-themed streetwear and holiday-inspired collections to create unique designs that appeal to targeted audiences, while also experimenting with reversible clothing options. - **Retail:** Retailers can incorporate holiday-inspired collections into their marketing strategies to boost sales during the holiday season and create a sense of excitement around their brand. - **Sustainability:** Reversible clothing designs, like those featured in Fucking Awesome's Holiday 2019 collection, offer a sustainable option for consumers who are looking for versatile and eco-friendly fashion choices, presenting an opportunity for the sustainable fashion industry. ## Related on Trend Hunter - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Refined Festive Streetwear Staples](https://www.trendhunter.com/trends/axel-arigato-4.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md)