# Beehive-Like Wine Sets The Hole Collection by Giancarlo Zema is Made out of Recycled Cardboard By Meghan Young | Published 2013-11-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hole-collection-by-giancarlo-zema References: [contemporist](http://www.contemporist.com/2013/11/27/hole-collection-by-giancarlo-zema/) & [giancarlozema](http://www.giancarlozema.com/) The Hole Collection by Giancarlo Zema, a designer and architect born in Rome, Italy, is a wine set that has been made out of [recycled cardboard](https://www.trendhunter.com/trends/basket-sculptures). Yet at first glance it could easily be mistaken for a repurposed beehive. As unlikely as that might seem, the texture and shape is eerily similar to such a nest. Yet instead of housing the endangered species, it is made to hold bottles of wine. Created for [Origami Furniture](https://www.trendhunter.com/trends/solar-panel-origami-technology), the Hole Collection by Giancarlo Zema is comprised of a large bottle holder for seven bottles, a small bottle holder and a tray perfect for [discarded corks](https://www.trendhunter.com/trends/cork-box). Sculptural and decorative, the wine set brings the a perfect organic touch of nature into the home. Not to mention that it is a conversation starter. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycled Cardboard Wine Sets:** The Hole Collection by Giancarlo Zema demonstrates the trend of creating wine sets using recycled cardboard, providing an opportunity for eco-friendly, sustainable product innovation. - **Beehive-inspired Designs:** The beehive-like texture and shape of The Hole Collection highlights the trend of incorporating nature-inspired designs into functional products, presenting an opportunity for unique and visually appealing creations. - **Decorative Wine Accessories:** The sculptural and decorative nature of The Hole Collection reflects the trend of incorporating aesthetically pleasing elements into wine accessories, offering an opportunity for innovative and stylish additions to the home. ### Industries Being Reshaped - **Sustainable Packaging:** The use of recycled cardboard in wine sets like The Hole Collection demonstrates an opportunity for the sustainable packaging industry to create eco-friendly alternatives to traditional materials. - **Furniture Design:** The incorporation of beehive-inspired designs in The Hole Collection opens up possibilities for furniture designers to create unique and nature-inspired pieces. - **Home Decor:** The decorative and organic nature of The Hole Collection presents an opportunity for the home decor industry to offer stylish and conversation-starting wine accessories. ## Related on Trend Hunter - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Flat-Packed Sleek Dish Racks](https://www.trendhunter.com/trends/aurea.md) - [Wine-Catered Vibrant Artful Tables](https://www.trendhunter.com/trends/wine-table.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Unique Upcycled Serving Trays](https://www.trendhunter.com/trends/recycled-wine-bottle-appetizer-tray.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Natural Material Bottle Designs](https://www.trendhunter.com/trends/fuwa-fuwa-collection.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)