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# Brew-Sipping Shoots
The Ones2Watch Issue #18 'Holding Back The Years' Pics are Too Cool

By Marie | Published 2011-11-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/holding-back-the-years
References: [theones2watch](http://www.theones2watch.com/newwave/6616) & [theones2watch](http://www.theones2watch.com)

The usual hipster business of knocking back a few brews, smoking in abandoned streets and looking impossibly cool while doing so gets immortalized in The Ones2Watch Issue #18 photoshoot, 'Holding Back the Years.'

Captured by Mick Bruzzese, model Joel of Six Wolves sports some contemporary updates to classic blazers and pullovers by Cheap Monday, Just Cavalli and more. Paired with accessories by [Burberry Sport](https://www.trendhunter.com/trends/back-to-the-city), and the ever-necessary [Ray-Ban shades](https://www.trendhunter.com/trends/bru-eyewear-fall), Joel is the portrait of a (seemingly) carefree and badass fashionisto, thanks to stylist Melissa Boyle. While hipster and indie fashion continues to pop up in fashion mags more frequently this year, my hat is off to Nik Howe for his creative direction in this shoot, which has a genuine and authentic feel.

For some quick and [hip menswear wardrobe inspiration](https://www.trendhunter.com/trends/vintage-styles), check out 'Holding Back the Years' in The Ones2Watch Issue #18.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 66% | Activity: 6% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Hipster Fashion:** Opportunity for disruptive innovation in creating sustainable and ethically sourced hipster clothing.
- **Craft Beer:** Opportunity for disruptive innovation in developing new flavors and brewing techniques for craft beer.
- **Street Style Photography:** Opportunity for disruptive innovation in utilizing AI and machine learning to automate street photography.

### Where This Applies

- **Fashion:** Fashion industry can disruptively innovate by adopting sustainable practices in hipster fashion.
- **Beverage:** Beverage industry can disruptively innovate by investing in research and development of new flavors and techniques in craft beer brewing.
- **Photography:** Photography industry can disruptively innovate by incorporating AI and machine learning to automate street photography and create new forms of art.

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