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# Hilarious Hold Music
Potbelly Sandwich Shop and UberConference Teamed Up to Hack Hold Music

By Laura McQuarrie | Published 2019-06-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hold-music
References: [businesswire](https://www.businesswire.com/news/home/20190618005639/en) & [potbelly](http://potbelly.com)

To remind people that the precious block of time between noon to 1PM is designated for lunchtime and not work meetings, [Potbelly Sandwich Shop](https://www.trendhunter.com/trends/a-wreck-salad) and UberConference teamed up to hack [conference call hold music](https://www.trendhunter.com/trends/hotcake). Now, when users dial their UberConference free line, they will hear original music and funny reminders from different artists and creators.

With activations and passionate "lunch activists," Potbelly is on a mission to help people reclaim their lunch hour, underlining the fact that a quality lunch has been proven to increase health, happiness and productivity.

All four of the songs that were created for this stunt can also be found on [SoundCloud](https://www.trendhunter.com/trends/surfast-video-downloader). Additionally, for workaholics, Potbelly is releasing a version of Marc Rebillet’s song as a PowerPoint presentation.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 21% | Activity: 7% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Lunchtime Revolution:** Creating original and funny hold music for conference calls to remind people to take a lunch break and increase productivity.
- **Activating Lunchtime:** Partnering with brands to promote the importance of lunchtime and encourage people to reclaim their lunch hour.
- **Music Innovation:** Using original music and funny reminders in unexpected ways, such as conference call hold music, to engage and entertain users.

### Industries Being Reshaped

- **Fast Food:** Fast food chains partnering with tech companies to create innovative campaigns that promote their products and align with customer values.
- **Telecommunications:** Telecommunication companies exploring opportunities to integrate engaging and original content, like funny hold music, to enhance user experience.
- **Entertainment:** Entertainment industry collaborating with brands to create original music and funny content for marketing campaigns and brand engagement.

## Related on Trend Hunter

- [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md)
- [American Lunch Discounts](https://www.trendhunter.com/trends/freeforlunch.md)
- [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md)
- [Safe Snacking Zones](https://www.trendhunter.com/trends/birds-at-the-beach.md)
- [Work-Procrastinating Meal Deals](https://www.trendhunter.com/trends/panera-2.md)
- [Happy Desk Salad Kits](https://www.trendhunter.com/trends/happy-desk-salad-kits.md)
- [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md)
- [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md)
- [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)