# Rubberized Wine Labels The Hold and Hollo Bottle Packaging Lets You Get a Grip By Gil Cohen | Published 2012-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hold-and-hollo References: [lovelypackage](http://lovelypackage.com/hold-and-hollo/) & [juhaszorsi.squarespace](https://juhaszorsi.squarespace.com/) The Hold and Hollo bottle packaging, designed by Örsi Juhász and Gergő Kovács brings some texture to the world of [wine labels](https://www.trendhunter.com/trends/pressure-sensitive-labels). With their soft rubber grip and little nubs all over, these labels ensure the [bottle of wine](https://www.trendhunter.com/trends/wine-stopper-1) won't slip out of your hand as you hold it. The bright neon pink and green colors are used to differentiate between the dry and sweet wines, and also make for incredibly fun and attractive packaging. The brand name, Hold and Hollo, is wrought in 3D letters, making it literally stick out from the rest of the label without needing to use a different color. The Hold and Hollo bottle packaging makes for a fun and tactile wine label that stands out. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rubberized Wine Labels:** Rubberized wine labels have a potential to increase sales for the wine industry by offering customers an aesthetic and ergonomic experience. - **Tactile Packaging:** Tactile packaging as a trend allows for unique branding experiences that extend beyond visuals. - **3D Branding:** 3D branding creates opportunities for labels to stand out and be remembered, increasing brand recognition. ### Industries Being Reshaped - **Wine Industry:** The wine industry can benefit from the use of rubberized wine labels to differentiate their products. - **Packaging Industry:** The packaging industry can incorporate tactile experiences to create memorable experiences that differentiate their packaging from competitors. - **Branding Industry:** The branding industry can utilize the use of 3D branding to create unique, eye-catching labeling designs for their clients. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)