# Japanese Fruit Beers Hokkaido Brewing's Selection Includes Peach, Melon, Cherry and Pear Brews By Jana Pijak | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hokkaido-brewing References: [hokkaidobrewingusa](https://www.hokkaidobrewingusa.com/fruit-beer) [Hokkaido Brewing](https://www.trendhunter.com/trends/summer-in-hokkaido) specializes in artisan, fruit-infused brews, each made from fresh ingredients sourced from Northern Japan. Its unique selection is tasty, refreshing and authentic to the Hokkaido, "the second largest and northernmost island of Japan," and a region known for "beautiful landscapes, mesmerizing snowfall, and (of course) its delicious assortment of fresh grown fruit." Hokkaido Brewing's fruit beer selection includes eight signature brews, including a Lemon Lager, a [Pilsner-style Pear Lager](https://www.trendhunter.com/trends/japanesestyle-dry-lager), a Melon Ale, a blended Cherry and Berry Ale, a Niagara Ale made with white grapes, a Yamanashi-infused Peach White Ale, a [Honey Apple Ale](https://www.trendhunter.com/trends/apple-crisp-ale) and a Yuzu Lager. The brewery also offers a selection of seven Otaru Beers including a porter, a stout and an amber ale among others. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artisan Fruit-infused Beers:** Opportunity for breweries to experiment with unique fruit combinations and tap into the growing demand for craft beers. - **Regional Flavor-focused Products:** Opportunity for businesses to cater to customers looking for authentic regional flavors, like Hokkaido Brewing's fruit-infused brews made from locally-sourced ingredients. - **Alternative Beer Styles:** Opportunity for breweries to create beers that deviate from traditional styles, such as Hokkaido Brewing's Pilsner-style Pear Lager. ### Industries Being Reshaped - **Craft Beer Brewing:** Opportunity for small and independent breweries to differentiate themselves from larger beer companies by offering unique, high-quality, artisanal fruit-infused beers. - **Regional Food and Beverage:** Opportunity for food and beverage companies to create products that showcase the flavors and ingredients of specific regions, like Hokkaido Brewing's fruit-infused brews made from Northern Japan ingredients. - **Tourism and Hospitality:** Opportunity for hotels and restaurants to offer customers unique, regionally-focused products, like Hokkaido Brewing's signature fruit-infused brews, as part of their overall experience. ## Related on Trend Hunter - [Premium Fruit-Infused Sakés](https://www.trendhunter.com/trends/fruitinfused-sak.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Flavorful Fruit Beers](https://www.trendhunter.com/trends/fruit-beer1.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Persimmon-Brewed Collaboration Beers](https://www.trendhunter.com/trends/be-sweet-lager.md) - [Peach Purée-Infused Ales](https://www.trendhunter.com/trends/campanology-peach-ale.md) - [Peach Cobbler Wheat Ales](https://www.trendhunter.com/trends/wheat-ales.md)