# Minimally Designed Running Capsules HOKA ONE ONE and thisisneverthat Join Forces on a Collection By Amy Duong | Published 2021-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hoka-one-one-and-thisisneverthat References: [hypebeast](https://hypebeast.com/2021/3/hoka-one-one-thisisneverthat-speedgoat-4-apparel-release-date) & [intl.thisisneverthat](https://intl.thisisneverthat.com/) HOKA ONE ONE and thisisneverthat join forces on a capsule that is spotlighted by running shoes and apparel. The French sportswear brand and the Seoul-based label bring their expertise to the table to deliver function and style for the season. Together, this results in a footwear partnership on top of the [Speedgoat 4 shoes](https://www.trendhunter.com/trends/hoka-speedgoat-2) and a selection of apparel to join as well. The model delivers breathable sensibilities with the construction of the shoe. It is detailed in a cream hue accented by blue details. The laces and webbed overlay adds onto the co-branded tab with additional textural details at the midsole foundation. The rest of the capsule includes clothing such as windbreakers in a black and white color palette. Image Credit: HOKA ONE ONE ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Minimally Designed Running Capsules:** Opportunity to create more collaboration between fashion and sports brands to create a streamlined, performance-focused look for athletes. - **Breathable and Textural Sportswear:** Opportunity to create advanced sportswear that uses innovative materials and aerodynamic design to enhance athlete's performance while keeping comfortable during intense activities. - **Co-branded Athletic Apparel:** Opportunity to develop partnerships between established athletic wear companies and emerging fashion labels to create unique, limited edition collections that appeal to a wide market. ### Industries Being Reshaped - **Sportswear:** Innovative sportswear companies can explore the possibilities of innovative materials, streamlined designs, and sleek branding to cater to the growing demand of performance-focused sportswear. - **Fashion:** Fashion companies can collaborate with sportswear brands to create sport-luxe collections that combine fashion-forward designs with the technicality of sportswear, opening opportunities to new markets and positioning themselves as trendsetters in the industry. - **Athletic Shoes:** Athletic shoe companies can take advantage of emerging fashion trends to explore collaborations with fashion designers and emerging labels to create a unique look and dynamic functionality in sport shoes. ## Related on Trend Hunter - [Collaborative Trail Sneakers](https://www.trendhunter.com/trends/hoka-mafate-three2.md) - [Collaboration Trail-Ready Sneakers](https://www.trendhunter.com/trends/unna-x-hoka-speedgoat-2.md) - [Updated Collaborative Tech Sneakers](https://www.trendhunter.com/trends/mafate-speed-2-sneaker.md) - [Stylish Collaborative Trail Sneakers](https://www.trendhunter.com/trends/lite-stsfy.md) - [Trail-Inspired Joint Sneakers](https://www.trendhunter.com/trends/mafate-x.md) - [Maximalist Collaborative Running Shoes](https://www.trendhunter.com/trends/studioproba.md) - [Remixed Technical Sneaker Collaborations](https://www.trendhunter.com/trends/hoka-and-end.md) - [Collaborative Trail-Ready Runners](https://www.trendhunter.com/trends/mafate-speed-4-lite-stsfy.md) - [Vibrantly Designed Trail Sneakers](https://www.trendhunter.com/trends/speedgoat-2.md)