# Regional Holiday Cafe Beverages The Starbucks Japan Hojicha Mochitto Milk is Daifuku-Inspired By Michael Hemsworth | Published 2023-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hojicha-mochitto-milk References: [soranews24](https://soranews24.com/2023/12/19/starbucks-japan-releases-a-sticky-rice-and-roasted-green-tea-frappuccino-for-new-year/) & [starbucks.co.jp](https://www.starbucks.co.jp/index.html)  The [Starbucks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino) Japan Hojicha Mochitto Milk Frappuccino has been announced as an upcoming seasonal refreshment from the cafe brand that incorporates regionally specific traditions for consumers to try out. The drink draws inspiration from daifuku sticky rice cakes that are enjoyed this time of year in Japan as one of several traditional lucky foods and features real gyuhi pieces in the mix. This gives the frozen refreshment a chewy texture similar to the sticky rice cake, while whipped cream and cream-flavored sauce are added for a touch of additional sweetness. The drink is finished with more whipped cream and a dusting of white chocolate powder. The Starbucks Japan Hojicha Mochitto Milk Frappuccino is arriving at participating locations starting December 26, 2023 and will be available through January 16, 2024. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 44% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regional Holiday Cafe Beverages:** The Starbucks Japan Hojicha Mochitto Milk Frappuccino incorporates regionally specific traditions for consumers to try out. - **Lucky Foods:** The seasonal drink draws inspiration from daifuku sticky rice cakes, which are enjoyed in Japan as one of several traditional lucky foods. - **Chewy Texture Trend:** The Starbucks Japan Hojicha Mochitto Milk Frappuccino features real gyuhi pieces to add a chewy texture similar to the sticky rice cake. ### Who This Affects Most - **Cafe Industry:** The Starbucks Japan Hojicha Mochitto Milk Frappuccino introduces a new regional holiday beverage option for cafes to attract customers. - **Food and Beverage Industry:** The trend of incorporating regionally specific traditions in holiday beverages creates opportunities for food and beverage companies to offer unique and cultural experiences to consumers. - **Seasonal Refreshment Industry:** The Starbucks Japan Hojicha Mochitto Milk Frappuccino is a prime example of a seasonal refreshment that taps into regional flavors and traditions, inspiring other companies to create innovative and distinctive offerings. ## Related on Trend Hunter - [Snow-Inspired Blended Cafe Drinks](https://www.trendhunter.com/trends/hatsuyuki-frappuccino.md) - [Seasonal Mochi Ball Drinks](https://www.trendhunter.com/trends/hanami-dango-frappuccino.md) - [Extra-Creamy Festive Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-2023-holiday-menu.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Festive Choc-Berry Frappuccinos](https://www.trendhunter.com/trends/berry-frappuccinos.md)